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4 brands side-by-side
Compare up to 5 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2022, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  CAverageWaterloo Turf Home Services 2025 FDD Remove |  BAbove averageTHE DRIVEWAY COMPANY Home Services 2022 FDD Remove |  CAverageNorth Central Insulation Home Services 2025 FDD Remove |  AStrongest tierThat 1 Painter Home Services 2025 FDD Remove |
|---|---|---|---|---|
| Vitals | ||||
FDD filing | FDD issued Apr 24, 2025 | FDD issued Apr 20, 2022 | FDD issued Aug 8, 2025 | FDD issued May 6, 2025 |
Investment range | $106K – $152K | $89K – $169K | $87K – $170K | $113K – $142K |
Liquid capital | $20K – $30K | $11K – $21K | $20K – $50K | $22K – $30K |
Franchise fee | $59K | $60K | $40K | $59K |
Royalty rate | 6.0% | 7.0% | 2.0% | 6.0% |
Ad fund rate | 2.0% | 1.0% | 0.0% | 2.0% |
| Performance | ||||
Avg gross sales | Partial, no system averageOutlets $772K-$1.3M | $263KPer franchisee, not per outlet | No Item 19 representation | $666KPer franchisee, not per outlet |
Median gross sales | Not extracted | Not extracted | Not disclosed | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not disclosed | Not extracted |
Earnings metric | assumed annual | Not classified | Not classified | Not classified |
| Risk | ||||
Rating | CAverage | BAbove average | CAverage | AStrongest tier |
Verdict score | 45 / 100 | 60 / 100 | 43 / 100 | 81 / 100 |
SBA charge-off rate | Under 10 loans (1) | Under 10 loans (7) | Not SBA-matched | Limited · 39 loans |
SBA loans on record | 1 | 7 | N/A | 39 |
| Scale | ||||
Total units | 5 | 36 | 7 | 271 |
Net change (latest yr) | 0 | +12 | 0 | +203 |
Signed, not yet open | 0 (0.00 per open outlet) | 7 (0.19 per open outlet) | 0 (0.00 per open outlet) | 117 (0.43 per open outlet) |
Turnover rate | 0.0% | 2.8% | 0.0% | 0.7% |
| Contract | ||||
Initial term (years) | 10 | 10 | 5 | 10 |
Renewal term (years) | 5 | 5 | 5 | 10 |
Initial training (hrs) | 32 | 53 | 145 | 40 |
| Contacts | ||||
Franchisee phones | 3 | 34 | 1 | 34 |
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