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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	BAbove average USA Ninja Challenge Health & Fitness Remove	AStrongest tier KIDSTRONG® Health & Fitness Remove	DBelow average Free Spirit Yoga Ninja Play Health & Fitness Remove
Vitals
Investment range	$413K – $644K	$448K – $600K	$444K – $596K
Liquid capital	$60K – $60K	$25K – $30K	$30K – $40K
Franchise fee	$60K	$45K	$50K
Royalty rate	7.5%	7.0%	7.0%
Ad fund rate	1.5%	1.7%	2.0%
Performance
Avg gross sales	$304KOutlet subset	N/A	$509KCompany-owned only1 outlet
Median gross sales	$261KOutlet subset	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	P&L Bottom Line
Risk
Rating	BAbove average	AStrongest tier	DBelow average
Verdict score	54 / 100	73 / 100	38 / 100
SBA charge-off rate	12.5%	0.0%	N/A
SBA loans on record	31	31	N/A
Scale
Total units	32	131	1
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	0.0%	1.7%	0.0%
Contract
Initial term (years)	10	10	7
Renewal term (years)	10	10	5
Initial training (hrs)	122	116	40
Contacts
Franchisee phones	56	100	1

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