FranchiseVerdict
USA Ninja Challenge logo
FV-02862·STRONGExcellent91

USA Ninja Challenge

Formerly known as Ninja Nation

Health & FitnessFranchising since 2015Website
Investment
$413K – $644K
76th pct Health & Fitn…
Avg revenue
$304K
10th pct Health & Fitn…
Royalty
7.5%
53rd pct Health & Fitn…
Units
32
64th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $413K – $644K including a $60K franchise fee, 7.5% ongoing royalty.
  • Average unit revenue of $304K/year (median $261K).
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 52 loans (below the industry average).
  • System growing at 47.6% CAGR over 3 years with 32 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Ninja Franchising, Inc.
Incorporated in
Delaware
HQ
14 Chenell Drive, Concord, NH 03301
Auditor
Kezos & Dunlavy, LLC
Audited financials
Franchisor revenue
$1.5M
vs $2.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one USA Ninja Challenge unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $304,147
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $413K–$644K
Working capital
$
FDD reports $60K–$60K

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$88K
EBITDA margin
29.0%
Total invested
$589K
Payback
80 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 USA Ninja Challenge units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.3M

on $6.7M purchase

Total debt

$5.4M

SBA $3.3M + senior + seller note

Overview

About

USA Ninja Challenge franchisees operate indoor obstacle course and ninja warrior training facilities targeting children and families. Day-to-day operations include managing class schedules, instructing/supervising participants on obstacle courses, maintaining equipment safety, and generating revenue through memberships, drop-in classes, birthday parties, and special events.

CEO
Dale Grant
Founded
2015
FDD year
2025
States available
14

Item 7 · what it costs

The Vitals

Total investment
$413K – $644K
All-in to open one unit
Liquid capital
$60K – $60K
Cash you must have on hand
Franchise fee
$60K
Royalty
7.5%
Gross Revenue · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$304K
Per unit, per year
Median gross sales
$261K
Item 19 type
Gross Income
Sample size
18 units
vs category median 12
Range (low → high)
$98K$664K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank10th
vs Health & Fitness peers
Investment cost rank76th
Lower investment ranks lower (better)
Royalty rate rank53th
Lower royalty = lower percentile (better)
Unit count rank64th
vs Health & Fitness peers
Risk score rank19th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
32
Opened
8
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
+29.2%
Net unit change last year
3-yr CAGR
+47.6%
Compounded over last 3 years
2023
31+8
Franchised units
2024
24
Franchised units
2025
21
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 23 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 23 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
52
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Undisclosed profitability metrics and corporate going concern status present material risk despite revenue growth; insufficient data to validate ROI on $413k-$644k investment.

Score breakdown · what drove the 51 / 100 rating

  1. 01MEDNo Item 19 (Average Net Income) disclosed — cannot validate actual profitability against $413k-$644k investment
  2. 02HIGHGoing Concern = False indicates potential financial instability at corporate level despite 29.2% unit growth
  3. 03MEDHigh royalty burden (7.5%) combined with undisclosed net income creates uncertainty on actual take-home profit
  4. 04MEDOnly 32 units is a small franchise system with limited track record; 29.2% YoY growth may not be sustainable
  5. 05MINORAverage revenue of $304k against investment range suggests thin margins and extended payback period

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Hampshire

Item 11

Training & Operations

Classroom training
122 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

56 numbers

Locked
(281) 667-••••
TX
(919) 724-••••
NC
(407) 490-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

USA Ninja Challenge · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above