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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  AStrongest tierTruly Nolen Home Services 2025 FDD Remove |  BAbove averageFAMILY NEST™ Home Services 2026 FDD Remove |  BAbove averageCoolVu Home Services 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Apr 30, 2025 | FDD issued Apr 20, 2026 | FDD issued Apr 30, 2025 |
Investment range | $50K – $122K | $55K – $119K | $68K – $107K |
Liquid capital | $10K – $30K | $15K – $31K | $10K – $20K |
Franchise fee | $35K | $35K | $20K |
Royalty rate | 4.0% | 4.0% | Flat fee |
Ad fund rate | 0.0% | 2.0% | Not extracted |
| Performance | |||
Avg gross sales | No Item 19 representation | No Item 19 representation | Partial, no system average |
Median gross sales | Not disclosed | Not disclosed | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not disclosed | Not extracted |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | AStrongest tier | BAbove average | BAbove average |
Verdict score | 71 / 100 | 65 / 100 | 50 / 100 |
SBA charge-off rate | Under 10 loans (2) | Not SBA-matched | Limited · 16 loans |
SBA loans on record | 2 | N/A | 16 |
| Scale | |||
Total units | 94 | 17 | 110 |
Net change (latest yr) | +1 | +13 | +26 |
Signed, not yet open | 0 (0.00 per open outlet) | 16 (0.94 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 1.1% | 5.9% | 0.0% |
| Contract | |||
Initial term (years) | 10 | 5 | 10 |
Renewal term (years) | 10 | 5 | 10 |
Initial training (hrs) | 149 | 70 | 41 |
| Contacts | |||
Franchisee phones | 90 | 29 | 79 |
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