Truly Nolen Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Truly Nolen is a home-services franchise providing pest and termite control for homes and businesses. Franchisees run a route-based operation with technicians on recurring service plans in a territory.
FranchiseVerdict summary · 2026
A Truly Nolen franchise requires a total initial investment of $50K – $122K, including a $26K – $46K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $50K – $122K
- 7th pct Home Services
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 94
- 58th pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $50K – $122K including a $35K franchise fee.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict A (Strongest tier), verdict score 73/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Truly Nolen of America, Inc.
- CEO title
- President
- Scarlett Nolen-Jallad
- Incorporated in
- Arizona
- HQ
- 432 S Williams Blvd, Tucson, Arizona 85711
- Auditor
- BeachFleischman PLLC
- Audited financials
- Franchisor revenue
- $134.3M
- vs $140.2M prior year
Affiliated brands
- of TNAI
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Scarlett Nolen-Jallad
- Headquarters
- AZ
- Founded
- 1960
- FDD year
- 2025
- States available
- 15
Can you afford it, and what does the money buy?
Entry cost runs 62% below the typical home services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial franchise fee | $26K | $46K | |
| Travel and livingnot refundable | $2K | $5K | |
| Real estate, including lease and improvements | $0 | $3K | |
| Utilities, including deposits | $250 | $1K | |
| Signage, including vehicle decalsnot refundable | $3K | $5K | |
| Equipment, including computersnot refundable | $4K | $5K | |
| Vehicle leasenot refundable | $2K | $4K | |
| Initial inventory and suppliesnot refundable | $1K | $5K | |
| Uniformsnot refundable | $250 | $500 | |
| Insurancenot refundable | $500 | $4K | |
| Professional servicesnot refundable | $1K | $5K | |
| Licenses and permitsnot refundable | $500 | $3K | |
| Advertisingnot refundable | $750 | $5K | |
| Customer service software subscriptionnot refundable | $177 | $477 | |
| Accounting software subscriptionnot refundable | $39 | $120 | |
| Additional operating funds for 3 monthsnot refundable | $10K | $30K | |
| Total initial investment | $50K | $122K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $50K – $122K
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $30K
- Top 40% of category vs category
- Franchise fee
- $26K – $46K
- Top 40% of category vs category
- Royalty
- From 7% to 4% of Gross Sales
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 0.0% of gross sales |
| Transfer fee | $3K |
| Renewal fee | $5K |
| Inventory (initial) | $1K – $5K |
| Total fee load | 7.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Truly Nolen did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Truly Nolen unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
92%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% — below the Home Services average of 8.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System roughly stable (+4.0% 3-year CAGR) with 94 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How Truly Nolen Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 94
- Opened
- 2
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 2
- Term expired, not renewed (per Item 20)
- Turnover rate
- 3.9%
- Company-owned
- 68
- Corporate units in the system
- % franchised
- 28%
- vs corporate-owned
- Net growth (3-yr)
- +4.0%
- Net unit change over 3 years
- 3-yr CAGR
- +4.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Maryland
- Minnesota
- North Dakota
- Rhode Island
- Washington
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $210K
- Median loan
- $105K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (2 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Truly Nolen is a financially strong pest-control franchisor: net worth $15.4M, net income $10.65M on $140.2M revenue, audited, no litigation or bankruptcy. Item 19 was not disclosed, the only minor gap. Established since 1996 with 94 units.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $45,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BeachFleischman PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 73 / 100 verdict
- 01MINORStrong net worth $15.4M and net income $10.65M
- 02MINORNo litigation or bankruptcy
- 03MINOREstablished 1996
- 04MINORMinor: no Item 19 disclosure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 5 |
| Territory type | Zip Code/Population |
| Protected territory | Yes |
| Territory population | 1,000,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Arizona |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 29 hrs
- On-the-job training
- 120 hrs
- Training location
- Franchisor's location and on-site at Restaurant
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
90 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Truly Nolen · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Truly Nolen franchise?
The total investment to open a Truly Nolen franchise ranges from $50K – $122K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Truly Nolen franchise owners earn?
Truly Nolen does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Truly Nolen FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Truly Nolen FDD and qualifies whose outlets they describe.
What is Truly Nolen's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Truly Nolen (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Truly Nolen franchise locations are there?
As of their most recent FDD filing, Truly Nolen has 94 total units in the United States, including 26 franchised units and 68 company-owned units. 2 new units were opened in the latest reporting year.
Is Truly Nolen a good franchise to buy?
FranchiseVerdict rates Truly Nolen as a A-grade franchise with a verdict score of 73 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.