Truly NolenFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Truly Nolen franchise requires a total initial investment of $50K – $122K, including a $35K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: C. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $50K – $122K
- 7th pct Home Services
- Avg gross sales
- N/A
- 54th pct Home Services
- Royalty
- N/A
- Units
- 94
- 53rd pct Home Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1996. Systems this mature have refined operations and brand recognition.
Franchised units fell from 77 to 26 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $50K – $122K including a $35K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict C (Average) with a risk score of 65/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Truly Nolen of America, Inc.
- Incorporated in
- AZ
- HQ
- 432 S Williams Blvd, Tucson, Arizona 85711
- Auditor
- BeachFleischman PLLC
- Audited financials
- Franchisor revenue
- $134.3M
- vs $140.2M prior year
Affiliated brands
- of TNAI
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Truly Nolen franchisees operate pest control and termite treatment services, conducting inspections, applying treatments, and managing recurring customer accounts. Day-to-day activities include scheduling service calls, performing on-site pest treatments, customer communication, and service territory management within their protected area.
- CEO
- Scarlett Nolen-Jallad
- Headquarters
- AZ
- Founded
- 1938
- FDD year
- 2025
- States available
- 15
FDD Item 7 · 2025 filing · 16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial franchise fee | $26K | $46K | |
| Travel and livingnot refundable | $2K | $5K | |
| Real estate, including lease and improvements | $0 | $3K | |
| Utilities, including deposits | $250 | $1K | |
| Signage, including vehicle decalsnot refundable | $3K | $5K | |
| Equipment, including computersnot refundable | $4K | $5K | |
| Vehicle leasenot refundable | $2K | $4K | |
| Initial inventory and suppliesnot refundable | $1K | $5K | |
| Uniformsnot refundable | $250 | $500 | |
| Insurancenot refundable | $500 | $4K | |
| Professional servicesnot refundable | $1K | $5K | |
| Licenses and permitsnot refundable | $500 | $3K | |
| Advertisingnot refundable | $750 | $5K | |
| Customer service software subscriptionnot refundable | $177 | $477 | |
| Accounting software subscriptionnot refundable | $39 | $120 | |
| Additional operating funds for 3 monthsnot refundable | $10K | $30K | |
| Total initial investment | $50K | $122K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $50K – $122K
- Better than avg vs category
- Liquid capital req'd
- $10K – $30K
- Better than avg vs category
- Franchise fee
- $26K – $46K
- Better than avg vs category
- Royalty
- From 7% to 4% of Gross Sales
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 0.0% of gross sales |
| Transfer fee | $3K |
| Renewal fee | $5K |
| Inventory (initial) | $1K – $5K |
| Total fee load | 7.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Home Services averages
How Truly Nolen Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 94
- Opened
- 2
- Last reporting year
- Closed
- 1
- Turnover rate
- 1.1%
- Company-owned
- 68
- Corporate units in the system
- % franchised
- 28%
- vs corporate-owned
- Net growth (yr3)
- +4.0%
- Net unit change last year
- 3-yr CAGR
- +4.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 2
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Maryland
- Minnesota
- North Dakota
- Rhode Island
- Washington
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $210K
- Median loan
- $105K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Truly Nolen's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 2 lenders with concentration factor
- Per-state charge-off rates across 2 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Truly Nolen presents meaningful caution due to absent financial transparency, stagnant unit growth, and franchisor stability questions that make ROI validation impossible.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $45,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BeachFleischman PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 65 / 100 rating
- 01MEDNo Item 19 financial disclosure (average revenue and net income not disclosed) — impossible to assess profitability or validate ROI claims
- 02MINORMinimal unit growth of 4.0% YoY suggests stagnant system expansion and potentially saturated markets
- 03HIGHGoing Concern flag is FALSE, which typically indicates financial stability concerns about the franchisor itself
- 04MINORDeclining royalty structure (7% down to 4%) may indicate franchisor cash flow pressure or competitive positioning issues
- 05MINORHigh franchise fee ($35,000) relative to low total investment range ($50,421–$122,207) suggests thin operational margins for franchisees
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 5 |
| Territory type | Zip Code/Population |
| Protected territory | Yes |
| Territory population | 1,000,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Arizona |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 29 hrs
- On-the-job training
- 120 hrs
- Training location
- Franchisor's location and on-site at Restaurant
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
90 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Truly Nolen · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Truly Nolen franchise?
The total investment to open a Truly Nolen franchise ranges from $50K – $122K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Truly Nolen franchise owners earn?
Truly Nolen does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Truly Nolen's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Truly Nolen (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Truly Nolen franchise locations are there?
As of their most recent FDD filing, Truly Nolen has 94 total units in the United States, including 77 franchised units and 68 company-owned units. 2 new units were opened in the latest reporting year.
Is Truly Nolen a good franchise to buy?
FranchiseVerdict rates Truly Nolen as a C-grade franchise with a risk score of 65 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.