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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Average Total Revenue, EBITDA $301,254 / EBITDA % 20.5%). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  AStrongest tierThe Vitamin Shoppe Retail 2024 FDD Remove |  AStrongest tierShipley Do-Nuts Retail 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 30, 2024 | FDD issued Apr 30, 2025 |
Investment range | $484K – $985K | $503K – $1.0M |
Liquid capital | $51K – $139K | $25K – $40K |
Franchise fee | $40K | $40K |
Royalty rate | 5.0% | 5.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $1.5MCompany-owned only | $928K |
Median gross sales | $1.4MCompany-owned only | $849K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | $301K |
Earnings metric | Average Total Revenue | EBITDA $301,254 / EBITDA % 20.5% |
| Risk | ||
Rating | AStrongest tier | AStrongest tier |
Verdict score | 78 / 100 | 78 / 100 |
SBA charge-off rate | Not SBA-matched | Limited · 27 loans |
SBA loans on record | N/A | 27 |
| Scale | ||
Total units | 671 | 366 |
Net change (latest yr) | +11 | +18 |
Signed, not yet open | Not extracted | 66 (0.18 per open outlet) |
Turnover rate | 0.0% | 1.6% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 99 | 240 |
| Contacts | ||
Franchisee phones | 26 | 394 |
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