FranchiseVerdict
Shipley Do-Nuts logo
FV-02303·STRONGExcellent100

Shipley Do-Nuts

RetailFranchising since 1987Website
Investment
$503K – $1.0M
91st pct Retail
Avg revenue
$928K
32nd pct Retail
Royalty
5.0%
15th pct Retail
Units
366
89th pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $503K – $1.0M including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $928K/year (median $849K). Estimated payback in 2.5 years.
  • Rated STRONG with a risk score of 46/100. SBA loan default rate of 0.0% across 48 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Shipley Franchise Company LLC
Parent company
SDC Holdco, LLC
Incorporated in
Delaware
HQ
55 Waugh Dr. Suite 1200, Houston, Texas 77007
Auditor
Weaver and Tidwell, L.L.P.
Audited financials
Franchisor revenue
$13.7M
vs $17.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Shipley Do-Nuts unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $928,180
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $503K–$1.0M
Working capital
$
FDD reports $25K–$40K

Unlevered ROIC · per unit

10%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$84K
EBITDA margin
9.0%
Total invested
$797K
Payback
114 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Shipley Do-Nuts units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$371K

on $1.9M purchase

Total debt

$1.5M

SBA $0.9M + senior + seller note

Overview

About

Franchisees operate quick-service donut and coffee shops, managing daily production, customer service, inventory, and staffing. The model relies on early morning operations (high donut production volumes) and drive-through/walk-in retail sales, with ancillary beverage and breakfast item sales. Success depends on location quality, operational efficiency, and brand consistency across the 366-unit system.

CEO
Flynn Dekker
Founded
2020
FDD year
2025
States available
12

Item 7 · what it costs

The Vitals

Total investment
$503K – $1.0M
All-in to open one unit
Liquid capital
$25K – $40K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical
Payback period
2.5 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$928K
Per unit, per year
Median gross sales
$849K
Item 19 type
Average and Median Gross Sales, EBITDA for company-owned shops
Sample size
318 units
vs category median 52 · large
Range (low → high)
$181K$2.8M
Cohort dispersion
Transparency
10 / 5
vs category median 3 / 5 · above
Revenue rank32th
vs Retail peers
Investment cost rank91th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank89th
vs Retail peers
Risk score rank16th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
366
Opened
24
Last reporting year
Closed
6
Turnover rate
1.6%
Company-owned
11
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
+5.3%
Net unit change last year
3-yr CAGR
+8.9%
Compounded over last 3 years
2023
355+17
Franchised units
2024
337
Franchised units
2025
326
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
48
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

46
Risk · 0-100
STRONG46 / 100

Shipley Do-Nuts presents moderate-to-cautious risk: a mature franchise with slowing growth, active litigation signaling franchisee disputes, undocumented financial claims, and high capital requirements relative to net income reliability.

Score breakdown · what drove the 46 / 100 rating

  1. 01MINORSlow unit growth of only 5.3% YoY suggests market saturation or system challenges in a mature 366-unit chain
  2. 02HIGHMultiple active litigation cases including trademark infringement, breach of contract, and landlord disputes indicate franchisor-franchisee relationship tensions and operational control issues
  3. 03MINORNo Item 19 (Financial Performance Representations) available limits ability to validate the advertised $301,254 average net income across unit types and locations
  4. 04MEDHigh investment range ($503K-$1M) paired with modest 33% net margin leaves limited buffer for underperformance or economic downturns
  5. 05MINORTrademark infringement and deceptive trade practice claims suggest brand protection and compliance enforcement challenges

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
9
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
104 hrs
On-the-job training
136 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

99 numbers

Locked
(281) 428-••••
TX
(864) 285-••••
SC
(501) 834-••••
AR

One-time purchase · CSV download · Validation questions included

FDD download

Shipley Do-Nuts · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above