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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierThe Vitamin Shoppe Retail 2024 FDD Remove |
|---|---|
| Vitals | |
FDD filing | FDD issued Apr 30, 2024 |
Investment range | $484K – $985K |
Liquid capital | $51K – $139K |
Franchise fee | $40K |
Royalty rate | 5.0% |
Ad fund rate | 2.0% |
| Performance | |
Avg gross sales | $1.5MCompany-owned only |
Median gross sales | $1.4MCompany-owned only |
Avg owner earnings Metric varies by brand. Check type below | Not extracted |
Earnings metric | Average Total Revenue |
| Risk | |
Rating | AStrongest tier |
Verdict score | 78 / 100 |
SBA charge-off rate | Not SBA-matched |
SBA loans on record | N/A |
| Scale | |
Total units | 671 |
Net change (latest yr) | +11 |
Signed, not yet open | Not extracted |
Turnover rate | 0.0% |
| Contract | |
Initial term (years) | 10 |
Renewal term (years) | 10 |
Initial training (hrs) | 99 |
| Contacts | |
Franchisee phones | 26 |
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