The Vitamin Shoppe vs Shipley Do-Nuts
Franchise Comparison 2026
Both The Vitamin Shoppe and Shipley Do-Nuts are retail franchises. The Vitamin Shoppe requires an investment of $484K – $985K while Shipley Do-Nuts requires $503K – $1.0M. In terms of revenue, The Vitamin Shoppe reports higher average unit revenue at $1.5M. Shipley Do-Nuts has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates The Vitamin Shoppe A (Top Quintile) and Shipley Do-Nuts A (Top Quintile).
| Metric | The Vitamin Shoppe | Shipley Do-Nuts |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | ATop QuintileTop Quintile |
| Investment Range | $484K – $985K | $503K – $1.0M |
| Franchise Fee | $40K | $40K |
| Royalty Rate | 5.0% | 5.0% |
| Average Revenue (Item 19) | $1.5M | $928K |
| SBA Charge-Off Rate | N/A | 0.0% (27 loans) |
| Total Units | 671 | 366 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 1987 |
| FDD Year | 2024 | 2025 |
Investment Range
$484K – $985K
$503K – $1.0M
Franchise Fee
$40K
$40K
Royalty Rate
5.0%
5.0%
Average Revenue (Item 19)
$1.5M
$928K
SBA Charge-Off Rate
N/A
0.0% (27 loans)
Total Units
671
366
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
1987
FDD Year
2024
2025