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4 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2023, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  DBelow averageSugaring LA Personal Care & Beauty 2025 FDD Remove |  BAbove averageDeka Lash Personal Care & Beauty 2025 FDD Remove |  DBelow averageDashing Diva Personal Care & Beauty 2023 FDD Remove |  BAbove averageBlo Blow Dry Bar Personal Care & Beauty 2026 FDD Remove |
|---|---|---|---|---|
| Vitals | ||||
FDD filing | FDD issued Apr 18, 2025 | FDD issued Aug 6, 2025 | FDD issued Apr 6, 2023 | FDD issued Apr 20, 2026 |
Investment range | $313K – $432K | $286K – $461K | $233K – $517K | $328K – $424K |
Liquid capital | $40K – $60K | $6K – $15K | $20K – $40K | $15K – $25K |
Franchise fee | $60K | $60K | $20K | $45K |
Royalty rate | 6.0% | 6.0% | Flat fee | 6.0% |
Ad fund rate | 2.0% | 3.0% | Not extracted | 2.0% |
| Performance | ||||
Avg gross sales | Partial, no system averageOutlets $511K-$817K | $282KOutlet subset | No Item 19 representation | $405K |
Median gross sales | Not extracted | $264KOutlet subset | Not disclosed | $384K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not disclosed | Not extracted |
Earnings metric | Net Income | Not classified | Not classified | Not classified |
| Risk | ||||
Rating | DBelow average | BAbove average | DBelow average | BAbove average |
Verdict score | 35 / 100 | 54 / 100 | 28 / 100 | 56 / 100 |
SBA charge-off rate | Not SBA-matched | 14.6% (n=73) | Not SBA-matched | 16.0% (n=57) |
SBA loans on record | N/A | 73 | N/A | 57 |
| Scale | ||||
Total units | 8 | 124 | 5 | 114 |
Net change (latest yr) | +4 | -6 | -3 | +14 |
Signed, not yet open | 14 (1.75 per open outlet) | Not extracted | Not extracted | 21 (0.18 per open outlet) |
Turnover rate | 0.0% | 10.5% | 60.0% | 0.9% |
| Contract | ||||
Initial term (years) | 10 | 10 | 1 | 10 |
Renewal term (years) | 10 | 10 | 1 | 10 |
Initial training (hrs) | 88 | 46 | Not extracted | 87 |
| Contacts | ||||
Franchisee phones | 22 | 129 | 4 | 100 |
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