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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2023, 2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageStarting Strength Health & Fitness 2025 FDD Remove |  CAverageFly Fitness Health & Fitness 2024 FDD Remove |  CAverageStrong Pilates Health & Fitness 2023 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued May 16, 2025 | FDD issued May 1, 2024 | FDD issued Mar 29, 2023 |
Investment range | $237K – $713K | $332K – $618K | $269K – $673K |
Liquid capital | $1K – $45K | $21K – $43K | $5K – $10K |
Franchise fee | $40K | $50K | $40K |
Royalty rate | 8.0% | 7.0% | 8.0% |
Ad fund rate | 2.0% | 2.0% | 2.0% |
| Performance | |||
Avg gross sales | Partial, no system average | Partial, no system average | No Item 19 representation |
Median gross sales | Not extracted | Not extracted | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | BAbove average | CAverage | CAverage |
Verdict score | 59 / 100 | 38 / 100 | 39 / 100 |
SBA charge-off rate | Limited · 12 loans | Not SBA-matched | Not SBA-matched |
SBA loans on record | 12 | N/A | N/A |
| Scale | |||
Total units | 25 | 4 | 0 |
Net change (latest yr) | +3 | 0 | 0 |
Signed, not yet open | Not extracted | 1 (0.25 per open outlet) | Not extracted |
Turnover rate | 12.0% | 0.0% | Not extracted |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 10 | 5 | 10 |
Initial training (hrs) | 57 | 42 | 74 |
| Contacts | |||
Franchisee phones | 32 | 0 | 0 |
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