Strong PilatesFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Strong Pilates franchise requires a total initial investment of $269K – $673K, including a $40K franchise fee and an ongoing 8.0% royalty[2]. The 2023 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $269K – $673K
- 54th pct Health & Fitn…
- Avg gross sales
- N/A
- 59th pct Health & Fitn…
- Royalty
- 8.0%
- 55th pct Health & Fitn…
- Units
- 0
- 0th pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $269K – $673K including a $40K franchise fee, 8.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 49/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- STRONG PILATES US, INC.
- Parent company
- Strong Pilates Holdings Pty Ltd.
- Incorporated in
- TX
- HQ
- 101 Colorado St., Apt. 1501, Austin, Texas 78701
- Auditor
- Whitley Penn LLP
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Strong Pilates Franchising Pty Ltd
- Strong Pilates IP Pty Ltd
- Strong Pilates Canada Ltd
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Strong Pilates franchisees operate boutique pilates studios offering group classes, private instruction, and equipment-based pilates training. Day-to-day responsibilities include class scheduling, client management, instructor hiring/training, equipment maintenance, and marketing to build recurring membership revenue.
- CEO
- Michael Peter Ramsey
- Headquarters
- TX
- Founded
- 2023
- FDD year
- 2023
- States available
- 0
FDD Item 7 · 2023 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $40K | $40K | |
| Real Property/Site Lease | $30K | $150K | |
| Design/Planning | $300 | $5K | |
| Leasehold Improvements | $50K | $200K | |
| Furniture, Fixtures, and Equipment | $25K | $100K | |
| Rowformer Machines and Bikeformer Machines | $84K | $112K | |
| Signage, Strong Equipment, Strong Merchandise and other Approved Products | $8K | $10K | |
| Soft Costs | $3K | $5K | |
| Insurance | $3K | $5K | |
| Computer System and Software | $500 | $3K | |
| Initial Training and Opening Assistance Costs and Reimbursements | $8K | $13K | |
| Security and Utility Deposits | $1K | $5K | |
| Business Licenses | $500 | $3K | |
| Grand Opening Ad Expenditure | $13K | $13K | |
| Additional Funds - 3 months | $5K | $10K | |
| Development Fee | $10K | $25K | |
| Additional Funds - 3 months (Development Agreement) | $1K | $2K | |
| Total initial investment | $280K | $700K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $269K – $673K
- Near category avg vs category
- Liquid capital req'd
- $5K – $10K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 8.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $150 |
| Transfer fee | $16K |
| Renewal fee | $10K |
| Total fee load | 10.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Health & Fitness averages
How Strong Pilates Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Company-owned
- 0
- Corporate units in the system
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 0
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A high-risk franchise with zero disclosed operating units, missing financial performance data (Item 19), unprotected territory, and unclear corporate stability makes this unsuitable for most franchisees without substantial additional due diligence.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $112,400
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Whitley Penn LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 49 / 100 rating
- 01MEDZero disclosed franchise units with unknown growth trajectory creates inability to validate system viability
- 02MEDNo average revenue or net income disclosure (missing Item 19) prevents ROI analysis and financial benchmarking
- 03MINORHigh investment range ($269K-$673K) with 8% royalty is difficult to justify without unit economics transparency
- 04MINORUnprotected territory exposes franchisees to direct competition from other Strong Pilates locations
- 05MINOR10-year term is lengthy commitment given lack of operating history and performance data
- 06HIGHGoing Concern flag is FALSE (unusual phrasing) — suggest clarification on parent company financial stability
- 07HIGHNo litigation disclosed is positive, but combined with other factors suggests limited franchise history
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius, metes and bounds, or other geographic designation |
| Protected territory | No |
| Territory sizeℹ | 90,000 people |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 5 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 74 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and off-site
- Franchisor financing
- Offered
- Item 10
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
18 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Strong Pilates · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Strong Pilates franchise?
The total investment to open a Strong Pilates franchise ranges from $269K – $673K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Strong Pilates franchise owners earn?
Strong Pilates does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Strong Pilates's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Strong Pilates (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is Strong Pilates a good franchise to buy?
FranchiseVerdict rates Strong Pilates as a A-grade franchise with a risk score of 49 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.