FranchiseVerdict
Strong Pilates logo
FV-02474·CAUTIONStandard67

Strong Pilates

Health & FitnessFranchising since 2023Website
Investment
$269K – $673K
53rd pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
8.0%
55th pct Health & Fitn…
Units
0
0th pct Health & Fitn…
SBA default

Bottom line

  • Total investment $269K – $673K including a $40K franchise fee, 8.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 74/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
STRONG PILATES US, INC.
Parent company
Strong Pilates Holdings Pty Ltd.
Incorporated in
Texas
HQ
101 Colorado St., Apt. 1501, Austin, Texas 78701
Auditor
Whitley Penn LLP
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Strong Pilates unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $269K–$673K
Working capital
$
FDD reports $5K–$10K

Unlevered ROIC · per unit

44%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$210K
EBITDA margin
28.0%
Total invested
$478K
Payback
27 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Strong Pilates franchisees operate boutique pilates studios offering group classes, private instruction, and equipment-based pilates training. Day-to-day responsibilities include class scheduling, client management, instructor hiring/training, equipment maintenance, and marketing to build recurring membership revenue.

CEO
Michael Peter Ramsey
Founded
2023
FDD year
2023
States available
0

Item 7 · what it costs

The Vitals

Total investment
$269K – $673K
All-in to open one unit
Liquid capital
$5K – $10K
Cash you must have on hand
Franchise fee
$40K
Royalty
8.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Company-owned
0
Corporate units in the system
2021
0±0
Franchised units
2022
0
Franchised units
2023
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

74
Risk · 0-100
CAUTION74 / 100

A high-risk franchise with zero disclosed operating units, missing financial performance data (Item 19), unprotected territory, and unclear corporate stability makes this unsuitable for most franchisees without substantial additional due diligence.

Score breakdown · what drove the 74 / 100 rating

  1. 01MEDZero disclosed franchise units with unknown growth trajectory creates inability to validate system viability
  2. 02MEDNo average revenue or net income disclosure (missing Item 19) prevents ROI analysis and financial benchmarking
  3. 03MINORHigh investment range ($269K-$673K) with 8% royalty is difficult to justify without unit economics transparency
  4. 04MINORUnprotected territory exposes franchisees to direct competition from other Strong Pilates locations
  5. 05MINOR10-year term is lengthy commitment given lack of operating history and performance data
  6. 06HIGHGoing Concern flag is FALSE (unusual phrasing) — suggest clarification on parent company financial stability
  7. 07HIGHNo litigation disclosed is positive, but combined with other factors suggests limited franchise history

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius, metes and bounds, or other geographic designation
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
74 hrs
On-the-job training
0 hrs
POS system
Square
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

18 numbers

Locked
(651) 296-••••
MN
(401) 222-••••
RI
(317) 232-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

Strong Pilates · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above