Compare

2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

These brands report different earnings metrics (EBITDA $301,254 / EBITDA % 20.5%, Average Total Revenue). Financial figures may not be directly comparable.

Focus by buyer type

Brand	AStrongest tier Shipley Do-Nuts Retail Remove	AStrongest tier The Vitamin Shoppe Retail Remove
Vitals
Investment range	$503K – $1.0M	$484K – $985K
Liquid capital	$25K – $40K	$51K – $139K
Franchise fee	$40K	$40K
Royalty rate	5.0%	5.0%
Ad fund rate	1.0%	2.0%
Performance
Avg gross sales	$928K	$1.5MCompany-owned only
Median gross sales	$849K	$1.4MCompany-owned only
Avg owner earnings Metric varies by brand. Check type below	$301K	N/A
Earnings metric	EBITDA $301,254 / EBITDA % 20.5%	Average Total Revenue
Risk
Rating	AStrongest tier	AStrongest tier
Verdict score	81 / 100	78 / 100
SBA charge-off rate	0.0%	N/A
SBA loans on record	27	N/A
Scale
Total units	366	671
Net change (latest yr)	N/A	N/A
Turnover rate	1.6%	0.0%
Contract
Initial term (years)	10	10
Renewal term (years)	5	10
Initial training (hrs)	240	99
Contacts
Franchisee phones	394	26

Looking for a detailed head-to-head breakdown?

Read the Shipley Do-Nuts vs The Vitamin Shoppe editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →