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FranchiseVerdict

Shipley Do-Nuts vs The Vitamin Shoppe

Franchise Comparison 2026

Both Shipley Do-Nuts and The Vitamin Shoppe are retail franchises. Shipley Do-Nuts requires an investment of $503K – $1.0M while The Vitamin Shoppe requires $484K – $985K. In terms of revenue, The Vitamin Shoppe reports higher average unit revenue at $1.5M. Shipley Do-Nuts has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Shipley Do-Nuts A (Top Quintile) and The Vitamin Shoppe A (Top Quintile).

Investment Range
$503K – $1.0M
$484K – $985K
Franchise Fee
$40K
$40K
Royalty Rate
5.0%
5.0%
Average Revenue (Item 19)
$928K
$1.5M
SBA Charge-Off Rate
0.0% (27 loans)
N/A
Total Units
366
671
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1987
2021
FDD Year
2025
2024