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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
SAUNA HOUSE logoCAverage
SAUNA HOUSE
Healthcare
2025 FDD
Remove
Salon Professional Education Company (SPEC) logoBAbove average
Salon Professional Education Company (SPEC)
Healthcare
2025 FDD
Remove
Upgrade Labs logoBAbove average
Upgrade Labs
Healthcare
2025 FDD
Remove
Vitals
FDD filing
FDD issued Jun 26, 2025
2025 FDD
FDD issued May 19, 2025
Investment range
$1.6M – $3.8M
$1.0M – $2.0M
$752K – $1.5M
Liquid capital
$113K – $243K
$75K – $120K
$50K – $75K
Franchise fee
$50K
$49K
$65K
Royalty rate
7.0%
6.0%
7.5%
Ad fund rate
2.0%
Not extracted
2.0%
Performance
Avg gross sales
Partial, no system averageOutlets $1.4M-$1.4M
$1.9MOutlet subset
No Item 19 representation
Median gross sales
Not extracted
$1.7MOutlet subset
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not disclosed
Earnings metric
assumed annual
Not classified
Not classified
Risk
Rating
CAverage
BAbove average
BAbove average
Verdict score
40 / 100
58 / 100
51 / 100
SBA charge-off rate
Under 10 loans (3)
Not SBA-matched
Under 10 loans (5)
SBA loans on record
3
N/A
5
Scale
Total units
3
34
5
Net change (latest yr)
+1
-2
+3
Signed, not yet open
10 (3.33 per open outlet)
Not extracted
4 (0.80 per open outlet)
Turnover rate
0.0%
5.9%
20.0%
Contract
Initial term (years)
10
15
10
Renewal term (years)
5
15
5
Initial training (hrs)
61
178
45
Contacts
Franchisee phones
0
62
12

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