FranchiseVerdict
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FV-02855·STRONGExcellent81

Upgrade Labs

Health & Wellness - OtherFranchising since 2021Website
Investment
$752K – $1.5M
94th pct Other
Avg revenue
63rd pct Other
Royalty
Units
7
30th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $752K – $1.5M including a $65K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 10 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Upgrade Labs Franchise, Inc.
Parent company
Upgrade Labs Holdings, Inc.
Incorporated in
Delaware
HQ
9295 Lake Park Drive, P203, Fort Myers, Florida 33919
Auditor
MUHAMMAD ZUBAIRY, CPA PC
Audited financials
Franchisor revenue
$93K
vs $400K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Upgrade Labs unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $752K–$1.5M
Working capital
$
FDD reports $50K–$75K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$165K
EBITDA margin
22.0%
Total invested
$1.2M
Payback
87 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Upgrade Labs operates premium biohacking and longevity wellness facilities offering cryotherapy, hyperbaric oxygen, IV therapy, and other performance-enhancement services. Franchisees manage day-to-day operations of high-touch, membership-based wellness centers targeting affluent health-conscious consumers, handling member acquisition, retention, clinical staff oversight, and equipment maintenance.

CEO
David Asprey
Founded
2021
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$752K – $1.5M
All-in to open one unit
Liquid capital
$50K – $75K
Cash you must have on hand
Franchise fee
$65K
Royalty
Greater of $2,500 or 7.5% of Gross Sales
Ad fund
2.0%
typical 3–5%
Total fee load
9.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
7
Opened
4
Last reporting year
Closed
1
Turnover rate
14.3%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+150.0%
Net unit change last year
2023
5+2
Franchised units
2024
2
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
10
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Early-stage biotech/wellness franchise with minimal unit history, undisclosed financials, and high capital requirements presents elevated risk despite no litigation or going concern issues.

Score breakdown · what drove the 52 / 100 rating

  1. 01MINORNo Item 19 financial performance representation — cannot verify average unit economics or validate claimed 150% YoY growth credibility
  2. 02MINOROnly 7 units in system creates extreme difficulty validating unit profitability, territory viability, and operational scalability
  3. 03MINORHigh initial investment ($751.5K–$1.5M+) paired with non-transparent revenue/profit metrics creates significant financial risk for franchisees
  4. 04MINORAggressive 150% YoY growth rate (7 units) is statistically unreliable — could indicate unsustainable expansion or selective reporting
  5. 05MINORDual royalty structure (greater of $2,500 or 7.5%) may create cash flow stress for locations struggling to reach $33,333 monthly gross sales

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
42 hrs
On-the-job training
3 hrs
POS system
Zenoti
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(410) 576-••••
MD
(360) 902-••••
WA
(518) 473-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Upgrade Labs · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above