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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Discretionary Earnings, Net Income). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Sam the Concrete Man logoCAverage
Sam the Concrete Man
Home Services
2025 FDD
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ohDEER logoAStrongest tier
ohDEER
Home Services
2025 FDD
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Premium Painters logoDBelow average
Premium Painters
Home Services
2024 FDD
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Puddle Pool Services logoBAbove average
Puddle Pool Services
Home Services
2025 FDD
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Vitals
FDD filing
FDD issued Apr 1, 2025
2025 FDD
FDD issued Apr 2, 2024
FDD issued Mar 24, 2025
Investment range
$71K – $151K
$94K – $128K
$83K – $139K
$98K – $123K
Liquid capital
$10K – $42K
$10K – $25K
$10K – $15K
$15K – $20K
Franchise fee
$45K
$50K
$35K
$50K
Royalty rate
6.0%
6.0%
6.0%
7.0%
Ad fund rate
2.0%
2.0%
2.0%
2.0%
Performance
Avg gross sales
$1.0M
$955K
No Item 19 representation
$700K1 outlet
Median gross sales
$1.0M
$432K
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
$189K
Not extracted
Not disclosed
$200K
Earnings metric
Discretionary Earnings
Not classified
Not classified
Net Income
Risk
Rating
CAverage
AStrongest tier
DBelow average
BAbove average
Verdict score
40 / 100
73 / 100
36 / 100
46 / 100
SBA charge-off rate
37.5% (n=100)
Under 10 loans (4)
Not SBA-matched
Limited · 13 loans
SBA loans on record
100
4
N/A
13
Scale
Total units
88
15
9
2
Net change (latest yr)
+5
+1
-1
0
Signed, not yet open
Not extracted
0 (0.00 per open outlet)
0 (0.00 per open outlet)
Not extracted
Turnover rate
34.1%
0.0%
33.3%
0.0%
Contract
Initial term (years)
10
10
5
10
Renewal term (years)
10
5
5
10
Initial training (hrs)
40
47
159
78
Contacts
Franchisee phones
71
12
10
0

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