FranchiseVerdict
Puddle Pool Services logo
FV-02057·STRONGExcellent91

Puddle Pool Services

OtherFranchising since 2023Website
Investment
$98K – $123K
34th pct Other
Avg revenue
$700K
24th pct Other
Royalty
7.0%
33rd pct Other
Units
2
14th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $98K – $123K including a $50K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $700K/year. Estimated payback in 0.6 years.
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 2 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Puddle Pool Services USA, Inc.
Incorporated in
Wyoming
HQ
7726 Winegard Road, 2nd Floor – AV 183, Orlando, Florida 32809
Auditor
DA Advisory Group PLLC
Audited financials
Franchisor revenue
$52K
vs $104K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Puddle Pool Services unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $700,204
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $98K–$123K
Working capital
$
FDD reports $15K–$20K

Unlevered ROIC · per unit

77%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$98K
EBITDA margin
14.0%
Total invested
$128K
Payback
16 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Puddle Pool Services units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$980K

on $4.9M purchase

Total debt

$3.9M

SBA $2.5M + senior + seller note

Overview

About

Franchisees operate residential and/or commercial pool maintenance services, including weekly cleaning, chemical balancing, equipment repair, and seasonal opening/closing. Day-to-day work involves customer scheduling, on-site service delivery, inventory management, and potentially managing subcontractors or additional service technicians within their protected territory.

CEO
Mark Amery
Founded
2021
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$98K – $123K
All-in to open one unit
Liquid capital
$15K – $20K
Cash you must have on hand
Franchise fee
$50K
Royalty
7.0%
Percentage of Gross Revenue with a minimum floor · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
0.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$700K
Per unit, per year
Median gross sales
Item 19 type
Actual
Sample size
1 units
vs category median 20 · small
Range (low → high)
$700K$700K
Cohort dispersion
Transparency
9 / 5
vs category median 3 / 5 · above
Revenue rank24th
vs Other peers
Investment cost rank34th
Lower investment ranks lower (better)
Royalty rate rank33th
Lower royalty = lower percentile (better)
Unit count rank14th
vs Other peers
Risk score rank18th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
50%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
2023
1±0
Franchised units
2024
1
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
26
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Early-stage pool services franchisor with micro unit count, undisclosed growth, unverified financial claims, and franchisor-level going concern issues presents elevated risk despite moderate investment size.

Score breakdown · what drove the 52 / 100 rating

  1. 01MINOROnly 2 units in system with unknown growth trajectory suggests early-stage or stalled expansion
  2. 02HIGHGoing Concern flag (False status) indicates potential financial instability or reporting issues at franchisor level
  3. 03MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify $700K average revenue claims
  4. 04MINORRoyalty structure ($600/month minimum) represents 10.3% of claimed average net income, creating cash flow pressure
  5. 05MINORHigh franchise fee ($49,500) relative to tiny unit count raises sustainability concerns for franchisor support infrastructure
  6. 06MINORProtected territory language vague — unclear how exclusivity is defined or enforced with only 2 locations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Wyoming

Item 11

Training & Operations

Classroom training
38 hrs
On-the-job training
40 hrs
POS system
PuddlePower.com
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(212) 416-••••
NY
(217) 782-••••
IL
(401) 462-••••
RI

One-time purchase · CSV download · Validation questions included

FDD download

Puddle Pool Services · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above