Puddle Pool ServicesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Puddle Pool Services franchise requires a total initial investment of $98K – $123K, including a $50K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $700K[2]. Verdict grade: B. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $98K – $123K
- 32nd pct Home Services
- Avg gross sales
- $700K
- 24th pct Home Services
- Royalty
- 7.0%
- 28th pct Home Services
- Units
- 2
- 7th pct Home Services
- SBA default
- N/A
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 6.3x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Franchised units fell from 1 to 0 over 3 years. Investigate why operators are leaving.
181% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $98K – $123K including a $50K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $700K/year, with an estimated 181% cash-on-cash return (based on P&L Bottom Line).
- Verdict B (Above Average) with a risk score of 59/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Puddle Pool Services USA, Inc.
- Predecessor
- company
- Prior franchisor entity
- CEO title
- Founder and Chief Executive Officer
- Mark Amery
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- WY
- HQ
- 7726 Winegard Road, 2nd Floor – AV 183, Orlando, Florida 32809
- Auditor
- DA Advisory Group PLLC
- Audited financials
- Franchisor revenue
- $52K
- vs $104K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Affiliated brands
- Puddle Pool Services Ltd
- Feels Like Friday Service Brands
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate residential and/or commercial pool maintenance services, including weekly cleaning, chemical balancing, equipment repair, and seasonal opening/closing. Day-to-day work involves customer scheduling, on-site service delivery, inventory management, and potentially managing subcontractors or additional service technicians within their protected territory.
- CEO
- Mark Amery
- Headquarters
- FL
- Founded
- 2021
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Training Expensesnot refundable | $2K | $3K | |
| Initial Marketing Launchnot refundable | $11K | $15K | |
| Initial Inventory of Tools, Equipment and Chemicalsnot refundable | $8K | $9K | |
| Business Licenses and Permitsnot refundable | $1K | $3K | |
| Computer/Phone Systemnot refundable | $1K | $3K | |
| CRM Setupnot refundable | $1K | $1K | |
| Vehicle Leasenot refundable | $2K | $4K | |
| Vehicle Wrapnot refundable | $4K | $7K | |
| Professional Feesnot refundable | $2K | $4K | |
| Uniform, Business Card, Other Physical Marketing Materialsnot refundable | $2K | $2K | |
| Liability Insurancenot refundable | $2K | $4K | |
| Operating Expenses / Additional Funds - 3 monthsnot refundable | $15K | $20K | |
| Total initial investment | $98K | $123K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$70K
10.0% margin
Unlevered ROIC
55%
EBITDA / total invested capital
Payback
22 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $98K – $123K
- Better than avg vs category
- Liquid capital req'd
- $15K – $20K
- Better than avg vs category
- Franchise fee
- $50K – $344K
- Better than avg vs category
- Royalty
- 7.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
- Payback period
- 0.6 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $199 |
| Transfer fee | $10K |
| Renewal fee | $10 |
| Inventory (initial) | $8K – $9K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $700K
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $200K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 181.3%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Actual
- Sample size
- 1 units
- vs category median 25 · small
- Range (low → high)
- $700K→$700K
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 349 Home Services brands
Revenue is 6.3x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Home Services averages
How Puddle Pool Services Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 9
- Franchisor's next-year forecast
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Indiana
- Michigan
- New York
- North Dakota
- Rhode Island
- South Dakota
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 13
- Loan volume
- $2.4M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Puddle Pool Services's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 6 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 2-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage pool services franchisor with micro unit count, undisclosed growth, unverified financial claims, and franchisor-level going concern issues presents elevated risk despite moderate investment size.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 59 / 100 rating
- 01MINOROnly 2 units in system with unknown growth trajectory suggests early-stage or stalled expansion
- 02HIGHGoing Concern flag (False status) indicates potential financial instability or reporting issues at franchisor level
- 03MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify $700K average revenue claims
- 04MINORRoyalty structure ($600/month minimum) represents 10.3% of claimed average net income, creating cash flow pressure
- 05MINORHigh franchise fee ($49,500) relative to tiny unit count raises sustainability concerns for franchisor support infrastructure
- 06MINORProtected territory language vague — unclear how exclusivity is defined or enforced with only 2 locations
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip Codes |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wyoming |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- POS system
- PuddlePower.com
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: PuddlePower.com
Item 20 · call current owners
Franchisee Contacts
16 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Puddle Pool Services · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Puddle Pool Services franchise?
The total investment to open a Puddle Pool Services franchise ranges from $98K – $123K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Puddle Pool Services franchise owners earn?
According to Item 19 of the Puddle Pool Services FDD, the average gross sales per unit is $700K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Puddle Pool Services's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Puddle Pool Services (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Puddle Pool Services franchise locations are there?
As of their most recent FDD filing, Puddle Pool Services has 2 total units in the United States, including 1 franchised units and 1 company-owned units.
Is Puddle Pool Services a good franchise to buy?
FranchiseVerdict rates Puddle Pool Services as a B-grade franchise with a risk score of 59 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.