ohDEERFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A ohDEER franchise requires a total initial investment of $94K – $128K, including a $50K franchise fee. Per the 2025 FDD, average unit revenue was $955K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $94K – $128K
- 29th pct Home Services
- Avg gross sales
- $955K
- 30th pct Home Services
- Royalty
- N/A
- Units
- 15
- 23rd pct Home Services
- SBA default
- N/A
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 8.6x in gross revenue, well above the typical 1.5-2.5x range.
Bottom line
- Total investment $94K – $128K including a $50K franchise fee.
- Average unit revenue of $955K/year (median $432K).
- Verdict A (Top Quintile) with a risk score of 26/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- OH DEER DEVELOPMENT CORPORATION
- Predecessor
- We do not have a predecessor
- Prior franchisor entity
- CEO title
- President
- Colleen Upham
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- MA
- HQ
- 260 Boston Post Road, Wayland, Massachusetts 01778
- Auditor
- Optimus Financials, Inc.
- Audited financials
- Franchisor revenue
- $671K
- vs $813K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Affiliated brands
- UPHY
- oh DEER
Other brands the franchisor or its parent operates (Item 1).
Overview
About
ohDEER franchisees operate a retail and/or e-commerce business centered on home decor, lifestyle products, or gift items (exact category unclear from brand name alone). Day-to-day operations likely include inventory management, visual merchandising, point-of-sale transactions, customer service, and order fulfillment.
- CEO
- Colleen Upham
- Headquarters
- MA
- Founded
- 2012
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing · 15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| In-Territory Marketing Management Feenot refundable | $5K | $5K | |
| In-Territory Marketing Program (3 months) | $5K | $10K | |
| Tech Feenot refundable | $500 | $500 | |
| Travel and Living Expenses while Training | $2K | $3K | |
| Real Estate and Improvements | $450 | $750 | |
| Vehicles Lease or Purchase Deposit | $4K | $9K | |
| Equipment | $8K | $9K | |
| Computer System and End-User Software Licenses | $2K | $3K | |
| Vehicle Safety Equipment | $600 | $600 | |
| Initial Inventory of Control Products | $400 | $4K | |
| Licenses/Certifications/Permits/Deposits | $600 | $1K | |
| Legal and Professional Fees | $2K | $3K | |
| Insurance | $5K | $5K | |
| Additional Funds (3 months) | $10K | $25K | |
| Total initial investment | $94K | $128K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$105K
11.0% margin
Unlevered ROIC
82%
EBITDA / total invested capital
Payback
15 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $94K – $128K
- Better than avg vs category
- Liquid capital req'd
- $10K – $25K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Better than avg vs category
- Royalty
- the greater of 6% of total Gross Sales or an annual minim…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | 6% of Gross Sales or annual minimum royalty of $10,000 Year Two and thereafter |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Training fee | $3K |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $400 – $4K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $955K
- Per unit, per year
- Median gross sales
- $432K
- Item 19 type
- gross_sales
- Sample size
- 12 units
- vs category median 25 · small
- Range (low → high)
- $75K→$4.6M
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 349 Home Services brands
Revenue is 8.6x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Home Services averages
How ohDEER Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 15
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 87%
- vs corporate-owned
- Net growth (yr3)
- +8.3%
- Net unit change last year
- 3-yr CAGR
- -7.1%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 9
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Rhode Island
- Virginia
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 4 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 4
- Loan volume
- $746K
- Median loan
- $186K
- average
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, slow-growing franchise system with undisclosed profitability metrics and aggressive royalty minimums that could undermine unit-level economics for sub-$1M performers.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Optimus Financials, Inc.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 26 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — impossible to validate actual profitability against $93,900-$128,150 investment
- 02MEDSlow unit growth of 8.3% YoY with only 15 total units suggests limited system traction and scaling challenges
- 03MINORHigh royalty floor of $10,000/year minimum (Year 2+) creates break-even pressure for locations generating under $166,667 in annual sales
- 04MINORAverage revenue of $955k is only 10x the total investment cost — thin margin for error if actual net margins are below 10-12%
- 05MINORFranchise fee of $49,500 represents 53% of minimum total investment, leaving only ~$44k for buildout and working capital
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Household count |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 75,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Wayland, Massachusetts |
| Jury trial waiver | Yes |
| Governing law | Massachusetts |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 29 hrs
- On-the-job training
- 18 hrs
- Training location
- Virtual and Massachusetts
- Ongoing training
- Required
- Field support
- 18 hrs/yr
- On-site visits per year
- POS system
- FieldRoutes
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: FieldRoutes
Item 20 · call current owners
Franchisee Contacts
13 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ohDEER · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ohDEER franchise?
The total investment to open a ohDEER franchise ranges from $94K – $128K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ohDEER franchise owners earn?
According to Item 19 of the ohDEER FDD, the average gross sales per unit is $955K. The median is $432K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is ohDEER's franchise failure rate?
SBA 7(a) loan charge-off data is not available for ohDEER (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many ohDEER franchise locations are there?
As of their most recent FDD filing, ohDEER has 15 total units in the United States, including 13 franchised units and 2 company-owned units. 1 new units were opened in the latest reporting year.
Is ohDEER a good franchise to buy?
FranchiseVerdict rates ohDEER as a A-grade franchise with a risk score of 26 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.