Bottom line
- Total investment $94K – $128K including a $50K franchise fee.
- Average unit revenue of $955K/year (median $432K).
- Rated STRONG with a risk score of 49/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one ohDEER unit return on the cash you put in?
Unlevered ROIC · per unit
82%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 ohDEER units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$764K
on $3.8M purchase
Total debt
$3.1M
SBA $1.9M + senior + seller note
Overview
About
ohDEER franchisees operate a retail and/or e-commerce business centered on home decor, lifestyle products, or gift items (exact category unclear from brand name alone). Day-to-day operations likely include inventory management, visual merchandising, point-of-sale transactions, customer service, and order fulfillment.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, slow-growing franchise system with undisclosed profitability metrics and aggressive royalty minimums that could undermine unit-level economics for sub-$1M performers.
Score breakdown · what drove the 49 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — impossible to validate actual profitability against $93,900-$128,150 investment
- 02MEDSlow unit growth of 8.3% YoY with only 15 total units suggests limited system traction and scaling challenges
- 03MINORHigh royalty floor of $10,000/year minimum (Year 2+) creates break-even pressure for locations generating under $166,667 in annual sales
- 04MINORAverage revenue of $955k is only 10x the total investment cost — thin margin for error if actual net margins are below 10-12%
- 05MINORFranchise fee of $49,500 represents 53% of minimum total investment, leaving only ~$44k for buildout and working capital
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
13 numbers
One-time purchase · CSV download · Validation questions included
FDD download
ohDEER · FDD (2025) PDF