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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Sales, P&L Bottom Line). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
One River School logoBAbove average
One River School
Business Services
2025 FDD
Remove
1-800-PACKOUTS logoAStrongest tier
1-800-PACKOUTS
Business Services
2026 FDD
Remove
Appell logoDBelow average
Appell
Business Services
2026 FDD
Remove
Vitals
FDD filing
FDD issued Jun 11, 2025
FDD issued Mar 31, 2026
FDD issued Apr 30, 2026
Investment range
$180K – $568K
$269K – $514K
$225K – $477K
Liquid capital
$10K – $96K
$93K – $170K
$20K – $35K
Franchise fee
$45K
$63K
$60K
Royalty rate
9.0%
7.0%
8.0%
Ad fund rate
2.0%
3.0%
1.0%
Performance
Avg gross sales
$615K
$1.9MPer franchisee, not per outlet
$455KPer franchisee, not per outlet
Median gross sales
$616K
$638KPer franchisee, not per outlet
$402KPer franchisee, not per outlet
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not extracted
Earnings metric
Gross Sales
P&L Bottom Line
Not classified
Risk
Rating
BAbove average
AStrongest tier
DBelow average
Verdict score
49 / 100
75 / 100
31 / 100
SBA charge-off rate
Not SBA-matched
Limited · 20 loans
Not SBA-matched
SBA loans on record
N/A
20
N/A
Scale
Total units
15
61
12
Net change (latest yr)
-1
+6
+3
Signed, not yet open
0 (0.00 per open outlet)
1 (0.02 per open outlet)
Not extracted
Turnover rate
6.7%
9.8%
8.3%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
10
Initial training (hrs)
56
12
39
Contacts
Franchisee phones
1
0
1

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