Bottom line
- Total investment $105K – $274K including a $35K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Appell unit return on the cash you put in?
Unlevered ROIC · per unit
40%
In Yale's "attractive" band (30–60%)
Overview
About
Appell franchisees operate [business model not specified in data provided]. Without disclosed operational details, the day-to-day responsibilities, required skills, labor model, and revenue drivers cannot be determined from available information.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with financial transparency gaps, going concern flag, and rapid unproven growth raises material risk despite no litigation or zero franchise fee.
Score breakdown · what drove the 65 / 100 rating
- 01HIGHGoing concern warning indicates potential financial distress or viability questions at corporate level
- 02MEDCritical financial metrics completely undisclosed: no average unit revenue, net income, or royalty rate published
- 03MINORExtremely rapid unit growth (166.7% YoY from ~3 to 9 units) suggests either aggressive expansion or turnover; insufficient track record at scale
- 04MINORZero franchise fee is unusual and may indicate difficulty attracting franchisees through traditional means or aggressive market penetration strategy
- 05MINORUnknown term length and royalty structure prevent proper financial modeling and long-term commitment assessment
- 06MEDOnly 9 total units provides minimal comparable performance data and limited corporate stability/resources
- 07MINORNo Item 19 financial performance claims limits ability to validate earnings potential
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
1 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Appell · FDD (2025) PDF