AppellFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Appell franchise requires a total initial investment of $105K – $274K, including a $35K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $105K – $274K
- 31st pct Business Serv…
- Avg gross sales
- N/A
- 29th pct Business Serv…
- Royalty
- N/A
- Units
- 9
- 15th pct Business Serv…
- SBA default
- N/A
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $105K – $274K including a $35K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 41/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- APPELL FRANCHISING, LLC
- Parent company
- APLS Franchising, LLC
- Predecessor
- Parent and Affiliates
- Prior franchisor entity
- Incorporated in
- UT
- HQ
- 844036 Willowbrook Avenue, Bay Shore, NY 11706
Affiliated brands
- has not offered franchises in any line of business
- is not involved in any other substantive business activity
- Appell Striping and Sealcoating
- APLS Franchising
- has not offered or sold licenses in any line of business and
- Cornerstone Franchise Partners
- Appell Striping
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Appell franchisees operate [business model not specified in data provided]. Without disclosed operational details, the day-to-day responsibilities, required skills, labor model, and revenue drivers cannot be determined from available information.
- CEO
- Bryan Appell
- Headquarters
- NY
- Founded
- 2023
- FDD year
- 2025
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $35K | $35K |
| Equipment, build-out, other | $70K | $239K |
| Total initial investment | $105K | $274K |
Source: Appell 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $105K – $274K
- Better than avg vs category
- Liquid capital req'd
- N/A
- Near category avg vs category
- Franchise fee
- $35K – $55K
- Better than avg vs category
- Royalty
- -n/d
- Ad fund
- -n/d
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Business Services averages
How Appell Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 5
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
- Net growth (yr3)
- +166.7%
- Net unit change last year
3-year detail · Item 20
- Opened (3yr)
- 5
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Ceased ops
- 0.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with financial transparency gaps, going concern flag, and rapid unproven growth raises material risk despite no litigation or zero franchise fee.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $5,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 41 / 100 rating
- 01HIGHGoing concern warning indicates potential financial distress or viability questions at corporate level
- 02MEDCritical financial metrics completely undisclosed: no average unit revenue, net income, or royalty rate published
- 03MINORExtremely rapid unit growth (166.7% YoY from ~3 to 9 units) suggests either aggressive expansion or turnover; insufficient track record at scale
- 04MINORZero franchise fee is unusual and may indicate difficulty attracting franchisees through traditional means or aggressive market penetration strategy
- 05MINORUnknown term length and royalty structure prevent proper financial modeling and long-term commitment assessment
- 06MEDOnly 9 total units provides minimal comparable performance data and limited corporate stability/resources
- 07MINORNo Item 19 financial performance claims limits ability to validate earnings potential
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Territory type | Population-based |
|---|---|
| Protected territory | Yes |
| Territory population | 400,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Non-compete (years)ℹ | 2 years |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 23 hrs
- Training location
- Ogden, Utah; Bay Shore, NY, or another location designated by franchisor
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Appell · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Appell franchise?
The total investment to open a Appell franchise ranges from $105K – $274K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Appell franchise owners earn?
Appell does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Appell's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Appell (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Appell franchise locations are there?
As of their most recent FDD filing, Appell has 9 total units in the United States, including 3 franchised units and 1 company-owned units. 5 new units were opened in the latest reporting year.
Is Appell a good franchise to buy?
FranchiseVerdict rates Appell as a A-grade franchise with a risk score of 41 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.