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3 brands side-by-side
Compare up to 5 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Discretionary Earnings, Net Income). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  AStrongest tierohDEER Home Services 2025 FDD Remove |  CAverageSam the Concrete Man Home Services 2025 FDD Remove |  BAbove averagePuddle Pool Services Home Services 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | 2025 FDD | FDD issued Apr 1, 2025 | FDD issued Mar 24, 2025 |
Investment range | $94K – $128K | $71K – $151K | $98K – $123K |
Liquid capital | $10K – $25K | $10K – $42K | $15K – $20K |
Franchise fee | $50K | $45K | $50K |
Royalty rate | 6.0% | 6.0% | 7.0% |
Ad fund rate | 2.0% | 2.0% | 2.0% |
| Performance | |||
Avg gross sales | $955K | $1.0M | $700K1 outlet |
Median gross sales | $432K | $1.0M | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | $189K | $200K |
Earnings metric | Not classified | Discretionary Earnings | Net Income |
| Risk | |||
Rating | AStrongest tier | CAverage | BAbove average |
Verdict score | 73 / 100 | 40 / 100 | 46 / 100 |
SBA charge-off rate | Under 10 loans (4) | 37.5% (n=100) | Limited · 13 loans |
SBA loans on record | 4 | 100 | 13 |
| Scale | |||
Total units | 15 | 88 | 2 |
Net change (latest yr) | +1 | +5 | 0 |
Signed, not yet open | 0 (0.00 per open outlet) | Not extracted | Not extracted |
Turnover rate | 0.0% | 34.1% | 0.0% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 5 | 10 | 10 |
Initial training (hrs) | 47 | 40 | 78 |
| Contacts | |||
Franchisee phones | 12 | 71 | 0 |
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