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3 brands side-by-side
Compare up to 5 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Net Billings, Average Net Revenue). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  BAbove averageNew Life Assisted Living Senior Care 2025 FDD Remove |  CAverageButterfly Home Care Senior Care 2025 FDD Remove |  AStrongest tierComfort Keepers Senior Care 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Mar 27, 2025 | FDD issued Feb 3, 2025 | FDD issued Dec 19, 2025 |
Investment range | $110K – $202K | $108K – $204K | $120K – $191K |
Liquid capital | $40K – $50K | $30K – $80K | $39K – $191K |
Franchise fee | $35K | $58K | $55K |
Royalty rate | 6.0% | 6.0% | 5.0% |
Ad fund rate | 1.0% | 1.0% | 2.0% |
| Performance | |||
Avg gross sales | No Item 19 representation | $5.4MCompany-owned onlyNet sales1 outlet | $1.3MNet sales |
Median gross sales | Not disclosed | Not extracted | $857K |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted | Not extracted |
Earnings metric | Not classified | Net Billings | Average Net Revenue |
| Risk | |||
Rating | BAbove average | CAverage | AStrongest tier |
Verdict score | 49 / 100 | 43 / 100 | 100 / 100 |
SBA charge-off rate | Not SBA-matched | Not SBA-matched | 3.9% (n=116) |
SBA loans on record | N/A | N/A | 116 |
| Scale | |||
Total units | 5 | 1 | 624 |
Net change (latest yr) | 0 | 0 | +41 |
Signed, not yet open | 2 (0.40 per open outlet) | 0 (0.00 per open outlet) | 3 (0.00 per open outlet) |
Turnover rate | 0.0% | 0.0% | 5.3% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 5 | 10 | 10 |
Initial training (hrs) | 170 | 60 | 48 |
| Contacts | |||
Franchisee phones | 0 | 2 | 355 |
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