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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageMrs. Fields Quick-Service Restaurants 2025 FDD Remove |  AStrongest tierRobeks Quick-Service Restaurants 2025 FDD Remove |  CAverageMillie’s Homemade Ice Cream Quick-Service Restaurants 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Apr 30, 2025 | FDD issued Apr 18, 2025 | FDD issued May 1, 2025 |
Investment range | $312K – $496K | $298K – $512K | $254K – $557K |
Liquid capital | $8K – $12K | $5K – $19K | $15K – $25K |
Franchise fee | $35K | $30K | $50K |
Royalty rate | 6.0% | 6.0% | 5.5% |
Ad fund rate | 3.0% | 2.5% | 2.0% |
| Performance | |||
Avg gross sales | $378K | $670KNet sales | $549KIncl. company outlets |
Median gross sales | $332K | $609K | $518KIncl. company outlets |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | BAbove average | AStrongest tier | CAverage |
Verdict score | 64 / 100 | 98 / 100 | 45 / 100 |
SBA charge-off rate | Under 10 loans (1) | 0.0% (n=24) | Under 10 loans (2) |
SBA loans on record | 1 | 24 | 2 |
| Scale | |||
Total units | 113 | 106 | 14 |
Net change (latest yr) | -12 | +3 | +1 |
Signed, not yet open | 1 (0.01 per open outlet) | 12 (0.11 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 11.5% | 4.7% | 14.3% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 10 | 10 | 5 |
Initial training (hrs) | 41 | 140 | 104 |
| Contacts | |||
Franchisee phones | 13 | 120 | 7 |
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