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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Mrs. Fields logoBAbove average
Mrs. Fields
Quick-Service Restaurants
2025 FDD
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Robeks logoAStrongest tier
Robeks
Quick-Service Restaurants
2025 FDD
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Häagen-Dazs logoBAbove average
Häagen-Dazs
Quick-Service Restaurants
2026 FDD
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Vitals
FDD filing
FDD issued Apr 30, 2025
FDD issued Apr 18, 2025
FDD issued Mar 13, 2026
Investment range
$312K – $496K
$298K – $512K
$213K – $592K
Liquid capital
$8K – $12K
$5K – $19K
$10K – $64K
Franchise fee
$35K
$30K
$30K
Royalty rate
6.0%
6.0%
4.0%
Ad fund rate
3.0%
2.5%
Not extracted
Performance
Avg gross sales
$378K
$670KNet sales
$721K
Median gross sales
$332K
$609K
$631K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
BAbove average
Verdict score
64 / 100
98 / 100
56 / 100
SBA charge-off rate
Under 10 loans (1)
0.0% (n=24)
16.7% (n=48)
SBA loans on record
1
24
48
Scale
Total units
113
106
215
Net change (latest yr)
-12
+3
+8
Signed, not yet open
1 (0.01 per open outlet)
12 (0.11 per open outlet)
19 (0.09 per open outlet)
Turnover rate
11.5%
4.7%
3.3%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
10
Initial training (hrs)
41
140
51
Contacts
Franchisee phones
13
120
296

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