Häagen-Dazs
Bottom line
- Total investment $213K – $592K including a $30K franchise fee, 4.0% ongoing royalty.
- Average unit revenue of $721K/year (median $631K).
- Rated STRONG with a risk score of 49/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Häagen-Dazs unit return on the cash you put in?
Unlevered ROIC · per unit
21%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Häagen-Dazs units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$865K
on $4.3M purchase
Total debt
$3.5M
SBA $2.2M + senior + seller note
Overview
About
Franchisees operate ice cream shops or kiosks selling Häagen-Dazs premium ice cream, gelato, and frozen beverages under the brand. Day-to-day operations include inventory management, staffing, point-of-sale transactions, customer service, and maintaining brand standards through proprietary recipes and store presentation. Most locations are seasonal or location-dependent (airports, malls, tourist areas).
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Häagen-Dazs presents moderate-to-cautious risk: a premium brand with solid average revenue but undisclosed profitability, minimal unit growth, and high capital requirements that warrant deep financial validation.
Score breakdown · what drove the 49 / 100 rating
- 01MEDNet income not disclosed in Item 19 — unable to verify actual profitability against $721k average revenue
- 02MINORUnit growth flat at 3.9% YoY — below industry standards for premium ice cream, suggests market saturation or underperformance
- 03MEDHigh capital requirement ($213k-$591k) with 4% royalty creates breakeven pressure if revenue declines
- 04MINOROnly 215 units system-wide — smaller franchise network increases systemic vulnerability to economic downturns
- 05MINOR10-year term locks franchisee into agreement during uncertain economic/consumer preference cycles
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
98 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Häagen-Dazs · FDD (2026) PDF