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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageMONSTER TREE SERVICE Home Services 2025 FDD Remove |  AStrongest tierMultivista Home Services 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | 2025 FDD | FDD issued Apr 29, 2025 |
Investment range | $416K – $535K | $233K – $661K |
Liquid capital | $30K – $50K | $35K – $150K |
Franchise fee | $50K | $20K |
Royalty rate | 6.5% | Set by a formula |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | $1.3MPer franchisee, not per outlet | No Item 19 representation |
Median gross sales | Not extracted | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | Gross Revenue | Not classified |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 49 / 100 | 70 / 100 |
SBA charge-off rate | 8.3% (n=86) | Under 10 loans (1) |
SBA loans on record | 86 | 1 |
| Scale | ||
Total units | 176 | 73 |
Net change (latest yr) | -38 | +1 |
Signed, not yet open | 0 (0.00 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 27.3% | 1.4% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 111 | 288 |
| Contacts | ||
Franchisee phones | 77 | 61 |
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