FranchiseVerdict
MONSTER TREE SERVICE logo
FV-01678·STRONGExcellent100

Monster Tree Service

Home Services - Lawn & LandscapingFranchising since 2012Website
Investment
$416K – $535K
96th pct Lawn & Landsc…
Avg revenue
$1.3M
42nd pct Lawn & Landsc…
Royalty
Units
176
79th pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $416K – $535K including a $50K franchise fee.
  • Average unit revenue of $1.3M/year (median $1.2M). Estimated payback in 2.4 years.
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 155 loans (below the industry average).
  • System contracting at -28.7% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Monster Franchising SPE LLC
Parent company
AB Assetco LLC
Incorporated in
Delaware
HQ
7120 Samuel Morse Drive, Suite 300, Columbia, Maryland 21046
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$219K
vs $226K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one MONSTER TREE SERVICE unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,320,730
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $416K–$535K
Working capital
$
FDD reports $206K–$224K

Unlevered ROIC · per unit

23%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$158K
EBITDA margin
12.0%
Total invested
$690K
Payback
52 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 MONSTER TREE SERVICE units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.3M

on $6.6M purchase

Total debt

$5.3M

SBA $3.3M + senior + seller note

Overview

About

Monster Tree Service franchisees operate residential and commercial tree removal, trimming, and maintenance services. Day-to-day operations involve managing field crews, operating heavy equipment (cranes, chippers, bucket trucks), handling customer estimates and scheduling, managing insurance/liability for dangerous work, and maintaining safety compliance. Franchisees typically employ 5-15 crew members and generate revenue through service calls, seasonal work, and emergency storm cleanup.

CEO
Thomas Swift, Jr.
Founded
2021
FDD year
2025
States available
30

Item 7 · what it costs

The Vitals

Total investment
$416K – $535K
All-in to open one unit
Liquid capital
$206K – $224K
Cash you must have on hand
Franchise fee
$50K
Royalty
Greater of Applicable Percentage or Minimum Royalty Fee. …
Ad fund
1.0%
typical 3–5%
Total fee load
7.5%
vs 9–13% typical
Payback period
2.4 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.3M
Per unit, per year
Median gross sales
$1.2M
Item 19 type
Gross Revenue, Operating Expenses, and EBITDA Margins
Sample size
53 units
vs category median 12 · large
Range (low → high)
$391K$3.7M
Cohort dispersion
Transparency
9 / 5
vs category median 6 / 5 · above
Revenue rank42th
vs Home Services - Lawn & Landscaping peers
Investment cost rank96th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank79th
vs Home Services - Lawn & Landscaping peers
Risk score rank50th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
176
Opened
10
Last reporting year
Closed
48
Turnover rate
27.3%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-17.8%
Net unit change last year
3-yr CAGR
-28.7%
Compounded over last 3 years
2023
176-38
Franchised units
2024
214
Franchised units
2025
247
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 32 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 32 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
155
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Contracting franchise system with historical litigation concerns, aggressive royalty structure, and unverified financial claims presents meaningful risk despite serviceable unit economics.

Score breakdown · what drove the 54 / 100 rating

  1. 01MEDSignificant unit decline of 17.8% YoY (176 units) indicates system contraction and potential franchisee dissatisfaction
  2. 02HIGHTwo arbitration cases involving predecessor entity with fraud allegations, even if settled without wrongdoing findings, suggest historical governance/trust issues
  3. 03MINORTiered royalty structure with 6.5% base rate on first $1M revenue is aggressive; at average revenue of $1.32M, franchisees pay ~$86K+ annually in royalties alone (6.5% of $1.32M)
  4. 04MINORNo Item 19 financial performance representation limits ability to validate the $199K average net income claim independently
  5. 05MINORInitial investment of $415K-$534K requires ~2.1-2.7 years to recoup at average net income levels, assuming no growth needed
  6. 06MINORTiered royalty structure incentivizes franchisor to cap franchisee growth (lower rates only kick in at $1M+ thresholds), creating misaligned interests

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Single Family Dwelling Units (SFDUs)
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Maryland

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
71 hrs
POS system
SingleOps
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

91 numbers

Locked
(847) 999-••••
IL
(610) 924-••••
PA
(919) 759-••••
NC

One-time purchase · CSV download · Validation questions included

FDD download

MONSTER TREE SERVICE · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above