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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Liquivida logoCAverage
Liquivida
Healthcare
2025 FDD
Remove
Comfort Dental logoBAbove average
Comfort Dental
Healthcare
2024 FDD
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Pur Life Medical logoBAbove average
Pur Life Medical
Healthcare
2024 FDD
Remove
Vitals
FDD filing
FDD issued May 1, 2025
FDD issued Apr 29, 2024
FDD issued Jul 15, 2024
Investment range
$621K – $1.0M
$802K – $842K
$650K – $1.1M
Liquid capital
$150K – $225K
$38K – $51K
$85K – $153K
Franchise fee
$75K
$75K
$55K
Royalty rate
6.0%
Flat fee
6.0%
Ad fund rate
Not extracted
Not extracted
2.0%
Performance
Avg gross sales
$1.1M
Partial, no system averageOutlets $137K-$1.5M
No Item 19 representation
Median gross sales
$926K
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not disclosed
Earnings metric
Not classified
Net Income
Not classified
Risk
Rating
CAverage
BAbove average
BAbove average
Verdict score
39 / 100
53 / 100
58 / 100
SBA charge-off rate
Limited · 15 loans
Under 10 loans (7)
Limited · 10 loans
SBA loans on record
15
7
10
Scale
Total units
15
145
6
Net change (latest yr)
+2
0
+3
Signed, not yet open
8 (0.53 per open outlet)
0 (0.00 per open outlet)
16 (2.67 per open outlet)
Turnover rate
0.0%
1.4%
0.0%
Contract
Initial term (years)
10
15
15
Renewal term (years)
5
10
10
Initial training (hrs)
68
35
20
Contacts
Franchisee phones
0
62
8

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