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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (TOTAL GROSS REVENUE (Average), P&L Bottom Line). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  DBelow averageKoala Insulation Home Services 2026 FDD Remove |  BAbove averageService Experts Home Services 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Jan 23, 2026 | FDD issued Apr 7, 2025 |
Investment range | $195K – $242K | $146K – $285K |
Liquid capital | $50K – $50K | $30K – $70K |
Franchise fee | $50K | $60K |
Royalty rate | 6.5% | 6.0% |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | $1.3MPer franchisee, not per outlet | $6.3MCompany-owned only |
Median gross sales | $1.0MPer franchisee, not per outlet | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | TOTAL GROSS REVENUE (Average) | P&L Bottom Line |
| Risk | ||
Rating | DBelow average | BAbove average |
Verdict score | 36 / 100 | 50 / 100 |
SBA charge-off rate | 23.8% (n=85) | Not SBA-matched |
SBA loans on record | 85 | N/A |
| Scale | ||
Total units | 333 | 89 |
Net change (latest yr) | -59 | 0 |
Signed, not yet open | 8 (0.02 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 25.5% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 81 | 145 |
| Contacts | ||
Franchisee phones | 122 | 2 |
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