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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Johnny Rockets logoFWeakest tier
Johnny Rockets
Full-Service Restaurants
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First Watch logoAStrongest tier
First Watch
Full-Service Restaurants
Remove
Tapville Social logoBAbove average
Tapville Social
Full-Service Restaurants
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Vitals
Investment range
$517K – $2.7M
$1.2M – $2.0M
$751K – $2.5M
Liquid capital
$25K – $40K
$30K – $100K
$3K – $100K
Franchise fee
$50K
$40K
$45K
Royalty rate
6.0%
4.0%
6.0%
Ad fund rate
2.0%
1.5%
0.0%
Performance
Avg gross sales
$1.6MNet sales
N/A
N/A
Median gross sales
$1.1M
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
FWeakest tier
AStrongest tier
BAbove average
Verdict score
28 / 100
84 / 100
54 / 100
SBA charge-off rate
35.9%
0.0%
0.0%
SBA loans on record
39
12
8
Scale
Total units
100
474
36
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
25.5%
0.0%
0.0%
Contract
Initial term (years)
15
10
10
Renewal term (years)
10
5
10
Initial training (hrs)
300
475
155
Contacts
Franchisee phones
92
97
35

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