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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Iron Valley Real Estate logoAStrongest tier
Iron Valley Real Estate
Real Estate
2026 FDD
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Property Management Incorporated (PMI) logoBAbove average
Property Management Incorporated (PMI)
Real Estate
2026 FDD
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HomeSmart logoAStrongest tier
HomeSmart
Real Estate
2026 FDD
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Vitals
FDD filing
FDD issued Feb 27, 2026
FDD issued Mar 30, 2026
FDD issued Apr 10, 2026
Investment range
$59K – $207K
$102K – $166K
$66K – $205K
Liquid capital
$10K – $30K
$4K – $25K
$25K – $50K
Franchise fee
$5KConditional fee
$70K
$20K
Royalty rate
Flat fee
5.0%
Set by a formula
Ad fund rate
Not extracted
2.0%
Not extracted
Performance
Avg gross sales
No Item 19 representation
$333K
No Item 19 representation
Median gross sales
Not disclosed
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Not disclosed
Earnings metric
Not classified
Average and Median Revenue - metric mismatch
Not classified
Risk
Rating
AStrongest tier
BAbove average
AStrongest tier
Verdict score
70 / 100
56 / 100
71 / 100
SBA charge-off rate
Not SBA-matched
23.8% (n=113)
0.0% (n=14)
SBA loans on record
N/A
113
14
Scale
Total units
54
408
258
Net change (latest yr)
+2
+4
-4
Signed, not yet open
3 (0.06 per open outlet)
Not extracted
6 (0.02 per open outlet)
Turnover rate
4.3%
12.3%
4.7%
Contract
Initial term (years)
5
10
10
Renewal term (years)
5
10
10
Initial training (hrs)
28
254
40
Contacts
Franchisee phones
27
98
86

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