FranchiseVerdict
Iron Valley Real Estate logo
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Iron Valley Real Estate

Formerly known as Estate 360

Real EstateFranchising since 2018Website
Investment
$59K – $207K
50th pct Real Estate
Avg revenue
32nd pct Real Estate
Royalty
Units
54
41st pct Real Estate
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $59K – $207K including a $20K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 12 loans (below the industry average).
  • System growing at 31.4% CAGR over 3 years with 54 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Iron Valley Real Estate, LLC
Incorporated in
Pennsylvania
HQ
121 Towne Square Drive, Suite 201, Hershey, Pennsylvania 17033
Auditor
Schild & Co., Inc.
Audited financials
Franchisor revenue
$1.8M
vs $2.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Iron Valley Real Estate unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $59K–$207K
Working capital
$
FDD reports $10K–$30K

Unlevered ROIC · per unit

69%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$153K
Payback
17 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Iron Valley Real Estate franchisees operate as independent real estate agents or small brokerages, earning commissions on residential property sales transactions. Franchisees leverage the Iron Valley brand, marketing materials, and support systems while paying $150 per transaction side as a royalty. Day-to-day activities include client prospecting, property showings, listing management, transaction coordination, and CRM management.

CEO
Robert Cleapor
Founded
2018
FDD year
2026
States available
7

Item 7 · what it costs

The Vitals

Total investment
$59K – $207K
All-in to open one unit
Liquid capital
$10K – $30K
Cash you must have on hand
Franchise fee
$20K
Royalty
$150 per Transaction Side
Ad fund
$250 per month

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
54
Opened
4
Last reporting year
Closed
2
Turnover rate
3.7%
Company-owned
8
Corporate units in the system
% franchised
85%
vs corporate-owned
Net growth (yr3)
+4.5%
Net unit change last year
3-yr CAGR
+31.4%
Compounded over last 3 years
2024
46+2
Franchised units
2025
44
Franchised units
2026
35
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
12
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Iron Valley presents caution-level risk due to non-disclosed financials, slow growth, transaction-dependent compensation, unprotected territory, and prior regulatory violation.

Score breakdown · what drove the 51 / 100 rating

  1. 01MEDNo Item 19 financial performance data disclosed — impossible to validate ROI or profitability claims
  2. 02MEDSlow unit growth of 4.5% YoY suggests limited scalability or franchisee satisfaction issues
  3. 03MINORTransaction-based royalty model ($150/side) creates unpredictable revenue and may incentivize cutting corners
  4. 04MINORUnprotected territory creates direct competition risk between franchisees and cannibalization potential
  5. 05MINOR2019 regulatory violation for unregistered franchise sale indicates compliance/legal awareness issues
  6. 06MINORWide investment range ($58.9K–$207K) suggests inconsistent startup costs or undefined business model

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Required
Governing law
Pennsylvania

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
4 hrs
POS system
designated accounting software and POS system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

59 numbers

Locked
(321) 305-••••
FL
(570) 390-••••
PA
(605) 773-••••
SD

One-time purchase · CSV download · Validation questions included

FDD download

Iron Valley Real Estate · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above