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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Hooters logoAStrongest tier
Hooters
Full-Service Restaurants
2026 FDD
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Wahlburgers logoDBelow average
Wahlburgers
Full-Service Restaurants
2025 FDD
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Vitals
FDD filing
FDD issued Apr 30, 2026
FDD issued Apr 30, 2025
Investment range
$1.3M – $3.0M
$1.5M – $2.8M
Liquid capital
$40K – $135K
$50K – $100K
Franchise fee
$50K
$50K
Royalty rate
6.0%
6.0%
Ad fund rate
2.0%
1.0%
Performance
Avg gross sales
$3.6M
No Item 19 representation
Median gross sales
$3.4M
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
$1.1M
Not disclosed
Earnings metric
GROSS MARGIN (Note 5)
Not classified
Risk
Rating
AStrongest tier
DBelow average
Verdict score
76 / 100
30 / 100
SBA charge-off rate
Under 10 loans (6)
Not SBA-matched
SBA loans on record
6
N/A
Scale
Total units
194
25
Net change (latest yr)
+26
-85
Signed, not yet open
0 (0.00 per open outlet)
2 (0.08 per open outlet)
Turnover rate
4.0%
82.1%
Contract
Initial term (years)
10
20
Renewal term (years)
5
10
Initial training (hrs)
265
84
Contacts
Franchisee phones
296
94

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