Hooters vs Wahlburgers
Franchise Comparison 2026
Both Hooters and Wahlburgers are full-service restaurants franchises. Hooters requires an investment of $1.3M – $3.0M while Wahlburgers requires $1.5M – $2.8M. Hooters discloses average revenue of $3.6M; Wahlburgers makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates Hooters A (Strongest tier) and Wahlburgers D (Below average).
| Metric | Hooters | Wahlburgers |
|---|---|---|
| Verdict Grade | AStrongest tier | DBelow average |
| Investment Range | $1.3M – $3.0M | $1.5M – $2.8M |
| Franchise Fee | $50K | $50K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $3.6M | N/ANo Item 19 representation |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 194 | 25 |
| Unit Growth (YoY) | +26 units | -85 units |
| Year Began Franchising | 2025 | 2014 |
| FDD Year | 2026 | 2025 |
Investment Range
$1.3M – $3.0M
$1.5M – $2.8M
Franchise Fee
$50K
$50K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$3.6M
N/ANo Item 19 representation
SBA Charge-Off Rate
Limited data
N/A
Total Units
194
25
Unit Growth (YoY)
+26 units
-85 units
Year Began Franchising
2025
2014
FDD Year
2026
2025