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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageHonest Full-Service Restaurants Remove |  AStrongest tierDenny's Full-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $1.9M – $2.7M | $1.6M – $3.1M |
Liquid capital | $50K – $100K | $50K – $150K |
Franchise fee | $25K | $30K |
Royalty rate | 6.0% | 4.5% |
Ad fund rate | 2.0% | 3.0% |
| Performance | ||
Avg gross sales | N/A | $1.9M |
Median gross sales | N/A | $1.8M |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Average Sales (Franchised Restaurant Sales) |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 48 / 100 | 74 / 100 |
SBA charge-off rate | N/A | 7.5% |
SBA loans on record | 4 | 283 |
| Scale | ||
Total units | 61 | 1,274 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 1.7% | 6.5% |
| Contract | ||
Initial term (years) | 20 | 20 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 275 | 408 |
| Contacts | ||
Franchisee phones | 45 | 15 |
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