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Denny's Franchise Cost, Revenue & Review 2026

Full-Service RestaurantsSCFranchising since 1994
AStrongest tierStrongest tier73/100Editorial grade from public filings; not investment advice.
Investment
$1.6M – $3.1M
Disclosed sales
$1.9M
gross sales, not profit
SBA charge-off
7.5%
on 283 loans

Investment, fees, disclosed sales, units, SBA record and risk, as one PDF. Free; no spam; one click to unsubscribe.

FV-00737FDD 2025Data QualityExcellent91%
Owner-operator requiredNo: No territory protection

Data from FDD filing + SBA 7(a) records

Analysis by FranchiseVerdict Research · Methodology

Denny's is a full-service, family-style diner franchise serving moderately priced American classics around the clock. Franchisees operate individual restaurants in the flagship Diner 2.0 format or the smaller, non-traditional The Den concept.

FranchiseVerdict summary · 2026

A Denny's franchise requires a total initial investment of $1.6M – $3.1M, including a $30K franchise fee and an ongoing 4.5% royalty[2]. Per the 2025 FDD, average unit revenue was $1.9M[2]. SBA 7(a) loans show a 7.5% charge-off rate across 283 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →

Sources, dates and evidence

FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file

Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.

Overview

Investment
$1.6M – $3.1M
37th pct Service Resta…
Avg gross sales
$1.9M
9th pct Service Resta…
Royalty
4.5%
6th pct Service Resta…
Units
1,334
37th pct Service Resta…
SBA charge-off
7.5%
% of SBA 7(a) loans not repaid · median varies by category

Quick verdict · Full-Service Restaurants · color = vs category peers

Total Investment
$1.6M – $3.1M
Median $678K
above median ↑, worse than category
Franchise Fee
$30K – $30K
Median $40K
below median ↓, better than category
Liquid Capital Req'd
$50K – $150K
Median $43K
above median ↑, worse than category
Avg Revenue
$1.9M
Median $1.6M
above median ↑, better than category
Royalty Rate
4.5%
Median 5.0%
below median ↓, better than category
Ongoing Fees
7.5% of rev
Median 7.0%
near median
SBA Charge-Off Rate
7.5%
283 loans · Median 12.2%
below median ↓, better than category
System Size
1,334 units
Median 20 units
above median ↑, better than category
Turnover Rate
6.5%
Median 0.0%
Territory
None
The franchisor can open or license outlets nearby
Owner-Operator
Required
You must run it yourself
Litigation
3 cases
Some history

Green = favorable by >10% vs Full-Service Restaurants median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)

Data from public FDD filings and SBA records. Not financial advice. Methodology

Bottom line

  • COSTTotal investment $1.6M – $3.1M including a $30K franchise fee, 4.5% ongoing royalty.
  • RETURNSAverage unit revenue of $1.9M/year (median $1.8M).
  • RISKVerdict A (Strongest tier), verdict score 73/100 (higher is better). SBA loan charge-off rate of 7.5% across 283 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
  • GROWTHNegative: net -69 franchised outlets in the latest year (12 opened, 68 closed); 2 signed but not yet open (Item 20).
  • FLAGItem 4 discloses a bankruptcy of an officer or of a company an officer ran, not of the franchisor. Review Item 4 for details.

Item 1 · who you're contracting with

The Franchisor

Corporate structure & franchisor financials
Legal entity
DFO, LLC
Parent company
Denny's, Inc.
FDD Item 1, page 8 of the 2025 FDD
Ultimate parent
Sparkle Topco Corp.
FDD Item 1, page 9 of the 2025 FDD
Predecessor
Denny's, Inc.
Prior franchisor entity
CEO title
President and Chief Executive Officer
Chris Bode
Incorporated in
Delaware
HQ
203 East Main Street, Spartanburg, SC 29319
Auditor
KPMG LLP
Audited financials
Franchisor revenue
$196.3M
vs $200.4M prior year

Same owner · FDD Item 1, page 9

1 other brand on this site name Sparkle Topco Corp. as parent or ultimate parent in their own FDD.

Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.

Overview

About

CEO
Chris Bode
Headquarters
SC
Founded
1994
FDD year
2025
States available
49

Can you afford it, and what does the money buy?

Entry cost runs 245% above the typical full-service restaurants franchise.

Total investment (Item 7)$1.6M – $3.1MCited, not corroborated — printed on page 27 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
Franchise fee$30,000Verified — printed on page 17 of the 2025 FDD (Item 5), and another item of the same filing prints the same figure on a labelled row, which is an independent restatement.
Royalty4.5%Cited, not corroborated — printed on page 20 of the 2025 FDD (Item 6). Nothing else in our record independently restates or re-derives it.
Ad fund3.0%Cited, not corroborated — printed on page 20 of the 2025 FDD (Item 6). Nothing else in our record independently restates or re-derives it.
Working capital$50K – $150K

Source: FDD 2025 · Items 5–7

FDD Item 7 · 2025 filing

Initial investment breakdown

Denny's: Item 7 initial investment breakdown
Cost componentLowHigh
Initial franchise fee$30K$30K
Working capital (3–6 mo)$50K$150K
Equipment, build-out, other$1.5M$2.9M
Total initial investment$1.6M$3.1M

Source: Denny's 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.

Item 7 · what it costs to open + operate

The Vitals

Total investment
$1.6M – $3.1M
Top 40% of category vs category
Liquid capital req'd
$50K – $150K
Top 40% of category vs category
Franchise fee
$30K – $30K
Top 40% of category vs category
Royalty
4.5%
Tiered by sales volume · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
7.5%
vs 9–13% typical

Ongoing fees · Item 6

Denny's: Item 6 recurring fees
FeeAmount
Royalty4.5% of gross sales
Marketing / ad fund3.0% of gross sales
Technology fee$55
Transfer fee$5K
Renewal fee$10K
Inventory (initial)$20K – $30K
Total fee load7.5% of rev

What do units actually make?

Average unit sales run 20% above the full-service restaurants norm.

Avg gross sales$1.9MCited, not corroborated — printed on page 79 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
Median gross sales$1.8MCited, not corroborated — printed on page 80 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
Item 19 typehistorical
Sample size1,237 outlets

Source: FDD 2025 · Item 19

Single-unit · not modelled

Returns at a glance

An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Denny's until someone supplies them — yours, in the models below.

—

Not modelled yet

An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.

Total invested capital · disclosed

$2.4M

Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.

ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Blue values = direct from FDD (Item 7 investment, Item 19 revenue, Item 6 fees)Not set = no filing supplies it and we will not substitute one. Enter your own

What one unit earns on your invested capital

Model A · Single-Unit Return

Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.

Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.

Returns model · single-unit ROIC

What would one Denny's unit return on the cash you put in?

From FDDNot set — you supply itYou overrode an FDD value
Revenue · per unit, per yearFDD
FDD Item 19 reports $1,918,224 per unit
Franchisor take · royalty + ad fundFDD
typ 6–8%
typ 3–5%
Operating costs · not in any FDDnot set

Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.

Total invested capital · what you put in to openFDD
FDD Item 7: $1.6M–$3.1M (midpoint used)
FDD reports $50K–$150K

Unlevered ROIC · per unit

Your modelled return on total invested capital, before any debt financing.

—

An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.


Store EBITDA · annual
—
EBITDA margin
—
Total invested
$2.4M
Payback
—
Single-unit only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even point.

What 25 units return when you use SBA financing

Model B · Return on Equity: Debt-Financed Acquisition

Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).

This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.

What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.

Not modelled yet

An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.

A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.

These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.

Item 19 · Source: 2025 FDD

Financial Performance

Avg gross sales
$1.9M
Per unit, per year
Median gross sales
$1.8M

Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.

Item 19 type
historical
Sample size
1,237 outlets
vs category median 18 · large
Range (low → high)
$611K→$4.6MCited, not corroborated — printed on page 80 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
Cohort dispersion (min → max)
Reporting year
2024
Fiscal year the figures cover
Source filing
FDD 2025
Disclosed in the 2025 filing, covering 2024
Transparency
9 / 10
vs category median 3 / 10 · above
Gross sales rank9th
Item 19 reporting methods vary across brands
Investment cost rank37th
Lower investment ranks lower (better)
Royalty rate rank6th
Lower royalty = lower percentile (better)
Unit count rank37th
vs Full-Service Restaurants peers
Risk score rank10th
Lower risk = lower percentile (better)

Compared against 801 Full-Service Restaurants brands

Showing the headline figures — all 133 extracted fields are in the Full FDD Report · $19 →
Revenue insight

Revenue is only 0.8x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.

Operator outlook

What the numbers say

Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.

Unit economics

Average unit generates $1.9M/year in gross sales. Revenue-to-investment ratio: 0.8x.

Fee burden

Total ongoing fee load of 7.5% (near the Full-Service Restaurants median).

Disclosure

Transparency score 9/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.

Operator retention

System contracting at -7.7% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.

Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.

vs Full-Service Restaurants medians

How Denny's Compares

Metric
Denny's
Category median
vs median
Investment
$2.3M
$678Kmiddle half $427K–$1.3M · n=326
Above median, worse than category
Revenue
$1.9M
$1.6Mmiddle half $885K–$2.4M · n=122
Above median, better than category
Unit Count
1,334
20middle half 6–73 · n=308
Above median, better than category

Category median of published Full-Service Restaurants brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.

Is the system healthy?

Total units1,334Cited, not corroborated — printed on page 89 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
3-yr growth-7.7% (worth scrutinizing)
Turnover rate6.5% (favorable vs category)

Source: FDD 2025 · Item 20

Unit growth

Item 20 · unit dynamics

The Growth Chart

Total units
1,334
Opened
12
Last reporting year
Closed
68
Terminated
4
Franchisor ended the franchise (per Item 20)
Non-renewed
0
Term expired, not renewed (per Item 20)
Turnover rate
6.5%
Company-owned
61
Corporate units in the system
% franchised
95%
vs corporate-owned
Net growth (3-yr)
-7.7%
Net unit change over 3 years
3-yr CAGR
-7.7%
Compounded over last 3 years

Last fiscal year · Item 20 exits and transfers

Terminated
4
Not renewed
0
Transferred
18
Reacquired
1
Franchisor bought back
Signed, not yet open
2
0.00 per open outlet · Item 20 Table 5
Projected new
18
Franchisor's next-year forecast
2022
1,379
Franchised units
2023
1,342-37
Franchised units
2024
1,273-69
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 8 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Active operators · 8 states
No contacts on file

States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.

Where the owners are · Item 20 owner list

15 current owners across 8 states.

  • FL 4
  • CA 2
  • MI 2
  • NY 2
  • OH 2
  • NV 1
  • SC 1
  • WA 1

Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.

SBA loan performance

Government records

SBA Loan Data

Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.

B
SBA Lending Health
Strong SBA lending record · 7.5% charge-off
Total loans
283
Loan volume
$204.8M
Median loan
$700K
50th percentile
Charge-off rate
7.5%
on 283 loans · rates vary by category · see methodology

Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated

Repayment rate (PIF)
92.5%
5-yr charge-off
0.0%
Loans approved 2021+
Active lenders
72
Defaults
16
Typical loan rate
6.1%
avg rate to borrowers
Franchised industry avg
13.2%
brand beats franchise avg ↓
Jobs supported
2,769
6.2 per loan
Lender concentration
12%
top lender's share

Borrower mix: 6% went to startups / new businesses, 94% to established operators

Franchise vs independent — in full-service restaurants, franchised businesses charge off at 13.2% vs 9.7% for independents — franchising is associated with 36% higher SBA default risk in this category.

Vintage analysis

Denny's charge-off rate by loan vintage

BrandNational avg
Denny's charge-off rate by loan vintage. Showing 4 vintages from 2014 to 2017. Rates range from 0.0% to 16.7%.0%5%10%15%20%'14'15'16'17

Top lenders financing Denny's franchisees

Simmons Bank6 loans0.0%
US Metro Bank5 loans0.0%
Columbia Bank4 loans0.0%

Showing 3 of 72 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.

Explore lender portfolios on Bank Reports or regional data on State Reports.

Total loans
10
Loan volume
$9.5M
Charge-off rate
0.0%
Jobs created
194

Historical SBA 504 lending data via CDCs, not predictive of future performance.

Explore lender portfolios on Bank Reports or regional data on State Reports.

Lender network · 7(a) + 504

SBA Lending Report

Full lending analysis for Denny's from SBA 7(a) FOIA data.

Principal loss rate
1.0%
Avg SBA guarantee
74%
Avg interest rate
6.13%
Avg chargeoff amount
$432K
Lender concentration
12.2%
Job velocity
6.2 per $100K
NAICS benchmark
7.4%
NAICS 722511
Jobs supported
2,769

Top SBA lendersTop lender holds 12% of loans

#LenderLoansVolumeDefault %
1Simmons Bank6$5.1M0.0%
2US Metro Bank5$2.6M0.0%
3Columbia Bank4$3.0M0.0%
4KeyBank National Association4$2.1M0.0%
5Northwest Bank3$2.5M0.0%
6Celtic Bank Corporation2$2.3M0.0%
7First Interstate Bank2$4.3M0.0%
8TD Bank, National Association2$1.8M0.0%
9iTHINK Financial CU2$1.7M0.0%
10Evolve Bank and Trust1$1.3MN/A

Geographic failure vector

StateLoansDefaultsRate
CACalifornia1200.0%
WAWashington800.0%
FLFlorida700.0%
OROregon300.0%
TXTexas300.0%
ILIllinois200.0%
MOMissouri200.0%
AKAlaska100.0%
COColorado100.0%
NCNorth Carolina10--

SBA 7(a) lending trend

2012
1
2014
5
2015
7
2016
8
2017
11
2018
3
2019
2
2020
6
2021
2
2023
1
2024
1
2025
2

Borrower profile

Existing (2+ yr)12 (71%)
Ownership change4 (24%)
Startup1 (6%)

Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict

What could kill this investment?

SBA loans charge off at 7.5% — 53% below the 16.0% national norm, i.e. lower lender-observed risk.

SBA charge-off7.5% · 283 loans
Verdict score73/100 (higher is better)
Litigation3 cases
Auditor going-concern doubtNo (favorable vs category)

Source: SBA 7(a) FOIA · FDD Items 3, 21

Risk analysis

FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21

Risk & Legal

AStrongest tier73Verdict score 73/100

Denny's presents caution-level risk due to a shrinking franchise system, unresolved litigation over fee disputes, unprotected territories, and lack of earnings transparency.

High confidence±4 pts
6977

Litigation (Item 3)

Subject: the franchisor is a named party (defendant).

Three disclosed cases: (1) 50 East Thousand Oaks, LLC v. Denny's, Inc. - breach of contract/misrepresentation over a landlord franchise agreement, settled for $115,000; (2) Rogers Family Foods, LLC v. DFO, LLC - dispute over royalty/brand building fees under an expired franchise agreement, resolved via successor agreement, dismissed with prejudice; (3) RWDT Foods, Inc. v. DFO, LLC and Denny's, Inc. - ongoing breach of contract/fraud/interference litigation, discovery ongoing as of the disclosure date.

Largest disclosed settlement: $115,000

Bankruptcy (Item 4)

Subject: an officer. An officer’s own bankruptcy or a company an officer ran, not the franchisor’s

One proceeding was filed in the US Bankruptcy Court for the District of Arizona under Chapter 13 of the Bankruptcy Code naming Balbair Pal as joint debtor. An order of discharge was granted on June 12, 2020, discharging most debts (Case No. 2-15-bk-13711BKM).

Audited financials (Item 21)

Yes · KPMG LLP

Franchisor revenue (Item 21)

Yr 1: $196.3MYr 2: $200.4MNon-royalty: $1.3M

Franchisor entity revenue (not unit-level)

ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.

Supplier relationship · Items 8 & 16

  • Franchisor sells you products: No
  • Kickbacks from required suppliers: No
  • Must buy proprietary products: Yes
  • Restricted to system-approved products: Yes
  • Can negotiate own supplier terms: No

Score breakdown · what drove the 73 / 100 verdict

  1. 01MINORSystem declining 5.1% YoY (1,334 units) indicates contraction and potential market saturation
  2. 02HIGHActive litigation involving breach of contract and royalty disputes suggests franchisor relationship issues
  3. 03MINORUnprotected territory creates direct competition risk from other Denny's franchisees in same area
  4. 04MINORWide investment range ($255K-$3M+) and royalty spread (4.5%-7%) lacks transparency on cost drivers
  5. 05MINORHigh royalty burden (up to 7%) against modest net income ($845K avg) pressures unit profitability

Severity inferred from the FDD text · not a regulatory classification

Showing the headline figures — all 133 extracted fields are in the Full FDD Report · $19 →

Full litigation history from the FDD (Items 3 and 4) →

Litigation case detail3 matters · Item 3

Litigation cases

The franchisor

Pending (1)

  • RWDT FOODS, INC. v DFO, LLC AND DENNY’S, INC.

    pending

    Third-party plaintiff · filed 2022-08-30 · Court of Common Pleas for Charleston County, South Carolina · 2022-CP-1004030

    “RWDT FOODS, INC. v DFO, LLC AND DENNY’S, INC.; (Court of Common Pleas for Charleston County, South Carolina, Case No. 2022-CP-1004030) On August 30, 2022, RWDT, Inc. filed a complaint against DFO, LLC and Denny’s, Inc. (collec- tively, “Denny’s”)”Page 15 of the 2025 FDD, Item 3

Concluded (1)

  • Rogers Family Foods, LLC v DFO, LLC

    dismissed

    Brought by a franchisee · filed 2019-06-05 · United States District Court, District of Minnesota · 19-CV-1476

    “Case No. 19-CV-1476) On June 5, 2019, Rogers Family Foods, LLC (Plaintiff) filed a complaint against DFO, LLC (De- fendant) in the United States District Court, District of Minnesota alleging continued royalty and brand building fees under Plaintiff’s expired franchise agreement instead of the increased rates under a new successor franchise agreement.”Page 15 of the 2025 FDD, Item 3

    Outcome:“The parties reached an agreement, and a successor franchise agreement was signed on January 20, 2021. Each party assumed its own costs, expenses, disbursements, and attorneys’ fees pursuant to the Stipulation for Dismissal with Prejudice filed January 21, 2021. Order for Dismissal with Prejudice granted January 22, 2021.”

Parent, affiliates and predecessor

Concluded (1)

  • 50 East Thousand Oaks, LLC v Denny’s, Inc.

    settled

    Third-party plaintiff · Denny’s, Inc. (DI) · filed 2014-10-24 · Superior Court of California, County of Ventura · 56-2014-00456852-CU-CO-VTA

    “50 East Thousand Oaks, LLC v Denny’s, Inc. (Superior Court of California, County of Ventura, Case No. 56-2014-00456852-CU-CO-VTA) On October 24, 2014, 50 East Thousand Oaks, LLC (Plaintiff), filed a complaint against Denny’s, Inc. in the Ventura County Superior Court alleging breach of contract and intentional and negligent misrepresentation.”Page 15 of the 2025 FDD, Item 3

    Outcome:“The Plaintiff, as owner of property underlying a company restaurant that has since closed, was the successor in interest to an agreement with our affiliate DI, which would allow the landlord to operate a Denny's franchise at the location under certain conditions.”

Item 3 lists the litigation the franchisor must disclose; a matter against a parent, an affiliate or a named officer is not a matter against the franchisor, and pending claims are allegations, not findings.

What are you signing up for?

Ongoing fees run about 7.5% of sales (royalty + ad fund), before rent and labor.

Initial term20 yrs
Renewal term10 yrs
TerritoryNone (caution)
Initial training408 hrs

Source: FDD 2025 · Items 11, 12, 17

FDD Items 12, 15, 17 · continued from Risk & Legal

Contract & Territory Detail

Initial term20 years
Renewal term10 years
Allowed renewalsℹ0
Territory typeNo territory protection
Protected territoryNo
Exclusive territoryℹNo
Online sales rightsℹRestricted
Franchisor can competeYes
Hire a manager?Allowed
Owner-operatorRequired
Non-compete (years)ℹ2 years
Non-compete (miles)ℹ15 mi
Right of first refusalℹYes
RoFR response window30 days
Transfer requires consentYes
Termination notice30 days
Termination groundsℹ17
Curable defaultsℹ5
Mandatory arbitrationNo
Jury trial waiverYes
Governing lawSouth Carolina
Litigation count3
View Item 3 litigation summary

Three disclosed cases: (1) 50 East Thousand Oaks, LLC v. Denny's, Inc. - breach of contract/misrepresentation over a landlord franchise agreement, settled for $115,000; (2) Rogers Family Foods, LLC v. DFO, LLC - dispute over royalty/brand building fees under an expired franchise agreement, resolved via successor agreement, dismissed with prejudice; (3) RWDT Foods, Inc. v. DFO, LLC and Denny's, Inc. - ongoing breach of contract/fraud/interference litigation, discovery ongoing as of the disclosure date.

Items 10, 11

Training & Operations

Classroom training
8 hrs
On-the-job training
400 hrs
Training location
Approved STAR Training Restaurants
Ongoing training
Required
Time to open
12 mo
From signing to launch
Site selection
franchisee with franchisor approval
Franchisor financing
Not offered
Item 10
POS system
Standard Enterprise Technology Platform
Operating tech stack

Items 5 & 11

Franchisor Support

✓Site selection assistance
✓Grand opening support
✗Lease negotiation help

Technology: Standard Enterprise Technology Platform

Item 20 · call current owners

Franchisee Contacts

15 owners to call

Name · phone · city · state. Extracted from FDD Item 20

Unlock 15 contacts · $49
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(864) 597-••••SC
Unlock all 15 contacts
(734) 231-••••MI
(206) 412-••••WA
(702) 655-••••NV
(305) 394-••••FL

Frequently asked questions

Frequently Asked Questions

How much does it cost to open a Denny's franchise?

The total investment to open a Denny's franchise ranges from $1.6M – $3.1M, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).

What do Denny's franchise owners earn?

According to Item 19 of the Denny's FDD, the average gross sales per unit is $1.9M. The median is $1.8M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.

Who owns Denny's?

Denny's is franchised by DFO, LLC. Its parent company is Denny's, Inc.. The ultimate parent named in the FDD is Sparkle Topco Corp.. Source: FDD Item 1, 2025 filing.

What is Item 19 in the Denny's FDD?

The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Denny's FDD and qualifies whose outlets they describe.

What is Denny's's franchise failure rate?

Based on SBA 7(a) loan data, Denny's has a charge-off rate of 7.5% across 283 loans, meaning 7.5% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.

How many Denny's franchise locations are there?

As of their most recent FDD filing, Denny's has 1,334 total units in the United States, including 1,273 franchised units and 61 company-owned units. 12 new units were opened in the latest reporting year.

Is Denny's a good franchise to buy?

FranchiseVerdict rates Denny's as a A-grade franchise with a verdict score of 73 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.

Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.

For franchisors

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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.