Honest vs Denny's
Franchise Comparison 2026
Both Honest and Denny's are full-service restaurants franchises. Honest requires an investment of $1.9M – $2.7M while Denny's requires $1.6M – $3.1M. Denny's discloses average revenue of $1.9M; Honest makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Denny's has SBA lending data on file with a 7.5% charge-off rate. FranchiseVerdict rates Honest B (Above average) and Denny's A (Strongest tier).
| Metric | Honest | Denny's |
|---|---|---|
| Verdict Grade | BAbove average | AStrongest tier |
| Investment Range | $1.9M – $2.7M | $1.6M – $3.1M |
| Franchise Fee | $25K | $30K |
| Royalty Rate | 5.5% | 4.5% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $1.9M |
| SBA Charge-Off Rate | Limited data | 7.5% (283 loans) |
| Total Units | 40 | 1,334 |
| Unit Growth (YoY) | +4 units | -69 units |
| Year Began Franchising | 2016 | 1994 |
| FDD Year | 2025 | 2025 |
Investment Range
$1.9M – $2.7M
$1.6M – $3.1M
Franchise Fee
$25K
$30K
Royalty Rate
5.5%
4.5%
Average Revenue (Item 19)
N/ANo Item 19 representation
$1.9M
SBA Charge-Off Rate
Limited data
7.5% (283 loans)
Total Units
40
1,334
Unit Growth (YoY)
+4 units
-69 units
Year Began Franchising
2016
1994
FDD Year
2025
2025