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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierHomeSmiles Home Services 2025 FDD Remove |  CAverageEcoGreen Lawn Care Home Services 2025 FDD Remove |  AStrongest tierCritter Control Home Services 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Apr 17, 2025 | FDD issued Jan 27, 2025 | FDD issued Mar 28, 2025 |
Investment range | $148K – $202K | $161K – $191K | $94K – $250K |
Liquid capital | $42K – $65K | $10K – $15K | $3K – $5K |
Franchise fee | $60K | $40K | $75K |
Royalty rate | 6.0% | 8.0% | 9.0% |
Ad fund rate | 2.0% | 1.0% | 1.0% |
| Performance | |||
Avg gross sales | $584KOutlet subset2 outlets | $1.5MCompany-owned only1 outlet | Partial, no system average |
Median gross sales | $584KOutlet subset2 outlets | Not extracted | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | P&L Bottom Line | Not classified | Not classified |
| Risk | |||
Rating | AStrongest tier | CAverage | AStrongest tier |
Verdict score | 76 / 100 | 43 / 100 | 74 / 100 |
SBA charge-off rate | 0.0% (n=26) | Not SBA-matched | 7.1% (n=16) |
SBA loans on record | 26 | N/A | 16 |
| Scale | |||
Total units | 43 | 1 | 124 |
Net change (latest yr) | +33 | 0 | -6 |
Signed, not yet open | 9 (0.21 per open outlet) | 0 (0.00 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 16.3% | 0.0% | 12.1% |
| Contract | |||
Initial term (years) | 10 | 7 | 7 |
Renewal term (years) | 10 | 7 | 10 |
Initial training (hrs) | 52 | 66 | 78 |
| Contacts | |||
Franchisee phones | 42 | 1 | 16 |
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