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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierHOME CLEAN HEROES Cleaning & Maintenance Remove |  AStrongest tierAlloy Wheel Repair Specialists Cleaning & Maintenance Remove |  CAverageAdvantaClean Cleaning & Maintenance Remove |
|---|---|---|---|
| Vitals | |||
Investment range | $113K – $196K | $100K – $214K | $117K – $197K |
Liquid capital | $20K – $60K | $5K – $15K | $15K – $25K |
Franchise fee | $50K | $40K | $5K |
Royalty rate | 6.0% | 6.0% | 8.0% |
Ad fund rate | 2.0% | N/A | 1.0% |
| Performance | |||
Avg gross sales | $291K | $391KOutlet subset | N/A |
Median gross sales | $238K | $253KOutlet subset | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A |
Earnings metric | P&L Bottom Line | P&L Bottom Line | Not classified |
| Risk | |||
Rating | AStrongest tier | AStrongest tier | CAverage |
Verdict score | 69 / 100 | 65 / 100 | 39 / 100 |
SBA charge-off rate | 8.3% | 8.3% | 10.8% |
SBA loans on record | 12 | 16 | 55 |
| Scale | |||
Total units | 18 | 87 | 70 |
Net change (latest yr) | N/A | N/A | N/A |
Turnover rate | 37.5% | 4.1% | 8.2% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 5 | 10 | 5 |
Initial training (hrs) | 30 | 104 | 31 |
| Contacts | |||
Franchisee phones | 16 | 61 | 52 |
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