FranchiseVerdict
Alloy Wheel Repair Specialists logo
FV-00102·STRONGExcellent95

Alloy Wheel Repair Specialists

Cleaning - Commercial & JanitorialFranchising since 2024Website
Investment
$100K – $639K
42nd pct Commercial & …
Avg revenue
$391K
15th pct Commercial & …
Royalty
6.0%
10th pct Commercial & …
Units
87
69th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $100K – $639K including a $40K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $391K/year (median $253K). Estimated payback in 0.6 years.
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).
  • System contracting at -9.8% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Alloy Wheel Franchise, LLC
Parent company
Alloy Wheel Holdco, LLC
Incorporated in
Delaware
HQ
3100 Medlock Bridge Road, Suite 305, Norcross, GA 30071
Auditor
Plante & Moran, PLLC
Audited financials
Franchisor revenue
$1.4M
vs $2.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Alloy Wheel Repair Specialists unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $390,675
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $100K–$639K
Working capital
$
FDD reports $5K–$30K

Unlevered ROIC · per unit

10%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$39K
EBITDA margin
10.0%
Total invested
$387K
Payback
119 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Alloy Wheel Repair Specialists units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$234K

on $1.2M purchase

Total debt

$938K

SBA $0.6M + senior + seller note

Overview

About

Franchisees operate automotive repair centers specializing in alloy wheel restoration, refinishing, and repair services. Day-to-day operations include customer intake and diagnostics, wheel repair execution using specialized equipment, quality control, and inventory management of repair materials and replacement components. The business model targets both retail customers and fleet/commercial accounts seeking cost-effective wheel restoration versus replacement.

CEO
Robert Wheeley
Founded
2023
FDD year
2025
States available
40

Item 7 · what it costs

The Vitals

Total investment
$100K – $639K
All-in to open one unit
Liquid capital
$5K – $30K
Cash you must have on hand
Franchise fee
$40K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
$100 per month
Total fee load
6.0%
vs 9–13% typical
Payback period
0.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$391K
Per unit, per year
Median gross sales
$253K
Item 19 type
Actual Sales
Sample size
74 units
vs category median 32 · large
Range (low → high)
$39K$3.7M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank15th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank42th
Lower investment ranks lower (better)
Royalty rate rank10th
Lower royalty = lower percentile (better)
Unit count rank69th
vs Cleaning - Commercial & Janitorial peers
Risk score rank47th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
87
Opened
1
Last reporting year
Closed
3
Turnover rate
3.4%
Company-owned
13
Corporate units in the system
% franchised
85%
vs corporate-owned
Net growth (yr3)
-5.1%
Net unit change last year
3-yr CAGR
-9.8%
Compounded over last 3 years
2023
74-3
Franchised units
2024
78
Franchised units
2025
82
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 30 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 30 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
26
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

System contraction, unverified financials, and undisclosed going concern issues present meaningful risk despite no litigation.

Score breakdown · what drove the 54 / 100 rating

  1. 01MEDUnit count declined 5.1% YoY (87 units) suggesting system contraction and potential market saturation or franchisee dissatisfaction
  2. 02MEDNo Item 19 financial performance representation disclosed — cannot independently verify claimed $390K avg revenue or $612K net income figures
  3. 03MINORHigh investment range ($100K-$638.5K spread) indicates inconsistent territory valuations and undefined scalability parameters
  4. 04HIGHGoing Concern status is FALSE with no explanation — raises questions about franchisor financial stability and long-term viability
  5. 05MINOR6% royalty on gross revenue (not net) creates cash flow pressure during seasonal downturns common in automotive repair

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
72 hrs
On-the-job training
32 hrs
POS system
iPad with mobile billing software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

61 numbers

Locked
(440) 668-••••
OH
(231) 378-••••
MI
(507) 272-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

Alloy Wheel Repair Specialists · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above