Home Clean HeroesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A HOME CLEAN HEROES franchise requires a total initial investment of $113K – $196K, including a $50K franchise fee and an ongoing 6.0% royalty[2]. Per the 2024 FDD, average unit revenue was $291K[2]. SBA 7(a) loans show a 8.3% charge-off rate across 12 loans[1]. Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $113K – $196K
- 42nd pct Cleaning & Ma…
- Avg gross sales
- $291K
- 7th pct Cleaning & Ma…
- Royalty
- 6.0%
- 10th pct Cleaning & Ma…
- Units
- 18
- 29th pct Cleaning & Ma…
- SBA default
- 8.3%
- system-wide median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
177% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $113K – $196K including a $50K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $291K/year (median $238K), with an estimated 177% cash-on-cash return (based on P&L Bottom Line).
- Verdict B (Above Average) with a risk score of 56/100. SBA loan charge-off rate of 8.3% across 12 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Home Clean Heroes Franchising, LLC
- Parent company
- Buzz Franchise Brands, LLC
- Incorporated in
- VA
- HQ
- 2829 Guardian Lane, Suite 100, Virginia Beach, VA 23452
- Auditor
- Wall, Einhorn & Chernitzer, P.C.
- Audited financials
- Franchisor revenue
- $187K
- vs $556K prior year
Overview
About
HOME CLEAN HEROES franchisees operate residential and/or commercial cleaning services within protected territories. Daily operations include scheduling client appointments, managing cleaning crews or performing services directly, handling customer service/retention, and managing inventory of supplies and equipment.
- CEO
- Joe Delatte
- Headquarters
- VA
- Founded
- 2017
- FDD year
- 2024
- States available
- 9
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $20K | $60K |
| Equipment, build-out, other | $43K | $86K |
| Total initial investment | $113K | $196K |
Source: HOME CLEAN HEROES 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$32K
11.0% margin
Unlevered ROIC
16%
EBITDA / total invested capital
Payback
6.1 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $113K – $196K
- Near category avg vs category
- Liquid capital req'd
- $20K – $60K
- Near category avg vs category
- Franchise fee
- $50K – $50K
- Near category avg vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
- Payback period
- 0.6 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $395 |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $291K
- Per unit, per year
- Median gross sales
- $238K
- Avg p&l bottom line
- $274K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 177.2%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- gross_sales
- Sample size
- 6 units
- vs category median 31 · small
- Range (low → high)
- $100K→$658K
- Cohort dispersion (min → max)
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 204 Cleaning & Maintenance brands
vs Cleaning & Maintenance averages
How Home Clean Heroes Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 10
- Last reporting year
- Closed
- 6
- Turnover rate
- 33.3%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
- Net growth (yr3)
- +33.3%
- Net unit change last year
- 3-yr CAGR
- +100.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 1
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 9 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
9
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $1.8M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 8.3%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 66.7%
- 5-yr charge-off
- 33.3%
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- 1
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Home Clean Heroes's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 8 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with unverified financial claims, unrealistic profit margins, and limited operational history presents moderate-to-elevated risk despite no litigation.
Audited financials (Item 21)
Yes · Wall, Einhorn & Chernitzer, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 56 / 100 rating
- 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify claimed $291k average revenue or $273k net income figures
- 02MEDExtremely high net income relative to revenue (94% margin) is unrealistic and suggests either incomplete expense reporting or cherry-picked data from top performers
- 03MINORRapid unit growth (33.3% YoY) with only 18 total units indicates very recent franchise launch — minimal long-term operational track record
- 04MINORHigh franchise fee ($50k) represents 44.6% of minimum investment, reducing working capital available for startup operations
- 05HIGHGoing Concern status is False but absence of disclosure details raises questions about franchisor financial stability and support capacity
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Zip Code(s) |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 32 hrs
- On-the-job training
- 21 hrs
- POS system
- QuickBooks Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks Online
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
HOME CLEAN HEROES · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a HOME CLEAN HEROES franchise?
The total investment to open a HOME CLEAN HEROES franchise ranges from $113K – $196K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do HOME CLEAN HEROES franchise owners earn?
According to Item 19 of the HOME CLEAN HEROES FDD, the average gross sales per unit is $291K. The median is $238K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is HOME CLEAN HEROES's franchise failure rate?
Based on SBA 7(a) loan data, HOME CLEAN HEROES has a charge-off rate of 8.3% across 12 loans, meaning 8.3% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many HOME CLEAN HEROES franchise locations are there?
As of their most recent FDD filing, HOME CLEAN HEROES has 18 total units in the United States, including 8 franchised units and 2 company-owned units. 10 new units were opened in the latest reporting year.
Is HOME CLEAN HEROES a good franchise to buy?
FranchiseVerdict rates HOME CLEAN HEROES as a B-grade franchise with a risk score of 56 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.