FranchiseVerdict
HOME CLEAN HEROES logo
FV-01205·STRONGExcellent95

Home Clean Heroes

Cleaning - Commercial & JanitorialFranchising since 2018Website
Investment
$113K – $196K
55th pct Commercial & …
Avg revenue
$291K
8th pct Commercial & …
Royalty
6.0%
10th pct Commercial & …
Units
18
31st pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $113K – $196K including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $291K/year (median $238K). Estimated payback in 0.6 years.
  • Rated STRONG with a risk score of 32/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Home Clean Heroes Franchising, LLC
Parent company
Buzz Franchise Brands, LLC
Incorporated in
Virginia
HQ
2829 Guardian Lane, Suite 100, Virginia Beach, VA 23452
Auditor
Wall, Einhorn & Chernitzer, P.C.
Audited financials
Franchisor revenue
$187K
vs $556K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one HOME CLEAN HEROES unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $291,041
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $113K–$196K
Working capital
$
FDD reports $20K–$60K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$32K
EBITDA margin
11.0%
Total invested
$194K
Payback
73 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 HOME CLEAN HEROES units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$233K

on $1.2M purchase

Total debt

$931K

SBA $0.6M + senior + seller note

Overview

About

HOME CLEAN HEROES franchisees operate residential and/or commercial cleaning services within protected territories. Daily operations include scheduling client appointments, managing cleaning crews or performing services directly, handling customer service/retention, and managing inventory of supplies and equipment.

CEO
Joe Delatte
Founded
2017
FDD year
2024
States available
9

Item 7 · what it costs

The Vitals

Total investment
$113K – $196K
All-in to open one unit
Liquid capital
$20K – $60K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Percentage of Total Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
0.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$291K
Per unit, per year
Median gross sales
$238K
Item 19 type
Average and Median Gross Sales and Operating Costs
Sample size
6 units
vs category median 32 · small
Range (low → high)
$100K$658K
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank8th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank55th
Lower investment ranks lower (better)
Royalty rate rank10th
Lower royalty = lower percentile (better)
Unit count rank31th
vs Cleaning - Commercial & Janitorial peers
Risk score rank1th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
18
Opened
10
Last reporting year
Closed
6
Turnover rate
33.3%
Company-owned
2
Corporate units in the system
% franchised
89%
vs corporate-owned
Net growth (yr3)
+33.3%
Net unit change last year
3-yr CAGR
+100.0%
Compounded over last 3 years
2022
16+4
Franchised units
2023
12
Franchised units
2024
8
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 9 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

9

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
26
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

32
Risk · 0-100
STRONG32 / 100

Early-stage franchise with unverified financial claims, unrealistic profit margins, and limited operational history presents moderate-to-elevated risk despite no litigation.

Score breakdown · what drove the 32 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify claimed $291k average revenue or $273k net income figures
  2. 02MEDExtremely high net income relative to revenue (94% margin) is unrealistic and suggests either incomplete expense reporting or cherry-picked data from top performers
  3. 03MINORRapid unit growth (33.3% YoY) with only 18 total units indicates very recent franchise launch — minimal long-term operational track record
  4. 04MINORHigh franchise fee ($50k) represents 44.6% of minimum investment, reducing working capital available for startup operations
  5. 05HIGHGoing Concern status is False but absence of disclosure details raises questions about franchisor financial stability and support capacity

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Code(s)
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Virginia

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
21 hrs
POS system
QuickBooks Online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(757) 625-••••
VA
(757) 625-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

HOME CLEAN HEROES · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above