Home Clean Heroes Franchise Cost, Revenue & Review 2026
- Investment
- $113K – $196K
- Disclosed sales
- $291K
- gross sales, not profit
- SBA charge-off
- Limited · 12 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Home Clean Heroes is a residential cleaning franchise providing recurring and one-time home cleaning. Franchisees run the local business, dispatching cleaning crews and managing scheduling, customers, and quality.
FranchiseVerdict summary · 2026
A HOME CLEAN HEROES franchise requires a total initial investment of $113K – $196K, including a $50K franchise fee and an ongoing 6.0% royalty[2]. Per the 2024 FDD, average unit revenue was $291K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: 2024 filing · Data extracted: · Last cited check: · Staleness risk: high - figures are from a filing two or more years old
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $113K – $196K
- 44th pct Cleaning & Ma…
- Avg gross sales
- $291K
- 5th pct Cleaning & Ma…
- Royalty
- 6.0%
- 14th pct Cleaning & Ma…
- Units
- 18
- 28th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $113K – $196K including a $50K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $291K/year (median $238K).
- RISKVerdict B (Above average), verdict score 69/100 (higher is better).
- GROWTHPositive: net +4 franchised outlets in the latest year (10 opened, 6 closed) (Item 20).
- FLAGItem 4 discloses a bankruptcy of an officer or of a company an officer ran, not of the franchisor. Review Item 4 for details.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Home Clean Heroes Franchising, LLC
- Parent company
- Buzz Franchise Brands, LLC
- FDD Item 1, page 7 of the 2024 FDD
- CEO title
- President and Chief Operating Officer
- Joe Delatte
- Incorporated in
- Virginia
- HQ
- 2829 Guardian Lane, Suite 100, Virginia Beach, VA 23452
- Auditor
- Wall, Einhorn & Chernitzer, P.C.
- Audited financials
- Franchisor revenue
- $187K
- vs $556K prior year
Same owner · FDD Item 1, page 7
3 other brands on this site name Buzz Franchise Brands, LLC as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2024 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Joe Delatte
- Headquarters
- VA
- Founded
- 2017
- FDD year
- 2024
- States available
- 10
Can you afford it, and what does the money buy?
Entry cost runs 9% below the typical cleaning & maintenance franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $20K | $60K |
| Equipment, build-out, other | $43K | $86K |
| Total initial investment | $113K | $196K |
Source: HOME CLEAN HEROES 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $113K – $196K
- Middle of category vs category
- Liquid capital req'd
- $20K – $60K
- Middle of category vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% |
| Technology fee | $395 |
| Training fee | $500 |
| Transfer fee | $25K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales run 46% below the cleaning & maintenance norm.
Source: FDD 2024 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for HOME CLEAN HEROES until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$194K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one HOME CLEAN HEROES unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
- Avg gross sales
- $291K
- Per unit, per year
- Median gross sales
- $238K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- income statement and gross sales
- Sample size
- 6 outlets
- vs category median 32 · small
- Range (low → high)
- $100K→$658KCited, not corroborated — printed on page 64 of the 2024 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
- Transparency
- 9 / 10
- vs category median 4 / 10 · above
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $291K/year in gross sales. Median is $238K — top performers pull the average up, so a typical unit earns less. Revenue-to-investment ratio: 1.9x.
Fee burden
Total ongoing fee load of 8.0% (near the Cleaning & Maintenance median).
Disclosure
Transparency score 9/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 100.0% CAGR over 3 years across 18 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How Home Clean Heroes Compares
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 10
- Last reporting year
- Closed
- 6
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 33.3%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
- Net growth (3-yr)
- +100.0%
- Net unit change over 3 years
- 3-yr CAGR
- +100.0%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Reacquired
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 10 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
10
states with franchisees (per FDD Item 12)
Where the owners are · Item 20 owner list
2 current owners across 2 states.
- FL 1
- TX 1
Counts only, from the list the franchisor prints in Item 20; 14 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $1.8M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- Limited · 12 loans
- Limited SBA coverage: 12 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 12 loans
- 5-yr charge-off
- Limited · 12 loans
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- 1
- Typical loan rate
- 10.4%
- avg rate to borrowers
- Franchised industry avg
- 15.4%
- n=1,491 loans
- Jobs supported
- 74
- 4.2 per loan
- Lender concentration
- 58%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in janitorial services, franchised businesses charge off at 15.4% vs 22.8% for independents — franchising is associated with 32% lower SBA default risk in this category.
Top lenders financing Home Clean Heroes franchisees
Showing 3 of 4 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Home Clean Heroes from SBA 7(a) FOIA data.
- Principal loss rate
- 7.7%
- Avg SBA guarantee
- 81%
- Avg interest rate
- 10.40%
- Avg chargeoff amount
- $136K
- Lender concentration
- 58.3%
- Job velocity
- 4.2 per $100K
- NAICS benchmark
- 16.8%
- NAICS 561720
- Jobs supported
- 74
Top SBA lendersTop lender holds 58% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Midwest Savings Bank National Association | 7 | $1.1M | 100.0% |
| 2 | First Bank of the Lake | 3 | $289K | 0.0% |
| 3 | The Huntington National Bank | 1 | $203K | 0.0% |
| 4 | Readycap Lending, LLC | 1 | $219K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| FLFlorida | 3 | 1 | 100.0% |
| DEDelaware | 2 | 0 | -- |
| TXTexas | 2 | 0 | 0.0% |
| CACalifornia | 1 | 0 | 0.0% |
| MIMichigan | 1 | 0 | -- |
| NCNorth Carolina | 1 | 0 | -- |
| NMNew Mexico | 1 | 0 | -- |
| PAPennsylvania | 1 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage franchise with unverified financial claims, unrealistic profit margins, and limited operational history presents moderate-to-elevated risk despite no litigation.
Why this reads harsher than the B grade: the grade weighs financial health, unit economics, unit growth, scale, legal, and transparency across the whole filing, while this summary lists individual flags without that weighting. The flags are worth checking with current owners; neither is investment advice.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation is required to be disclosed in Item 3.
Bankruptcy (Item 4)
Subject: an officer. An officer’s own bankruptcy or a company an officer ran, not the franchisor’s
Audited financials (Item 21)
Yes · Wall, Einhorn & Chernitzer, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Entity: Home Clean Heroes Franchising, LLC; audited financial report for FY ended December 31, 2023 (comparative 2022/2021), audited by Wall, Einhorn & Chernitzer, P.C. The provided page images (p275-p277) contain only the Exhibit N divider, the financial report cover/title page, and the table of contents. The actual financial statements (balance sheets p3, statements of operations p4, equity p5, cash flows p6, auditor's report p1-2) were NOT included in the rendered images, so no dollar figures could be extracted. All numeric fields are null.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 69 / 100 verdict
- 01MEDExtremely high net income relative to revenue (94% margin) is unrealistic and suggests either incomplete expense reporting or cherry-picked data from top performers
- 02MINORRapid unit growth (33.3% YoY) with only 18 total units indicates very recent franchise launch — minimal long-term operational track record
- 03MINORHigh franchise fee ($50k) represents 44.6% of minimum investment, reducing working capital available for startup operations
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 40,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Virginia Beach, VA (mediation) |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 21 hrs
- Training location
- Virginia Beach, VA
- Time to open
- 4 mo
- From signing to launch
- POS system
- QuickBooks Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks Online
Item 20 · call current owners
Franchisee Contacts
16 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a HOME CLEAN HEROES franchise?
The total investment to open a HOME CLEAN HEROES franchise ranges from $113K – $196K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do HOME CLEAN HEROES franchise owners earn?
According to Item 19 of the HOME CLEAN HEROES FDD, the average gross sales per unit is $291K. The median is $238K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns HOME CLEAN HEROES?
HOME CLEAN HEROES is franchised by Home Clean Heroes Franchising, LLC. Its parent company is Buzz Franchise Brands, LLC. Source: FDD Item 1, 2024 filing.
What is Item 19 in the HOME CLEAN HEROES FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the HOME CLEAN HEROES FDD and qualifies whose outlets they describe.
What is HOME CLEAN HEROES's franchise failure rate?
SBA 7(a) loan charge-off data is not available for HOME CLEAN HEROES (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many HOME CLEAN HEROES franchise locations are there?
As of their most recent FDD filing, HOME CLEAN HEROES has 18 total units in the United States, including 16 franchised units and 2 company-owned units. 10 new units were opened in the latest reporting year.
Is HOME CLEAN HEROES a good franchise to buy?
FranchiseVerdict rates HOME CLEAN HEROES as a B-grade franchise with a verdict score of 69 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.