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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (EBITDA after Franchise-Related Fees ($), Adjusted EBITDA). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2023, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageHEYDAY Personal Care & Beauty 2023 FDD Remove |  BAbove averagePHENIX SALON SUITES® Personal Care & Beauty 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | 2023 FDD | FDD issued May 5, 2025 |
Investment range | $966K – $1.2M | $721K – $1.4M |
Liquid capital | $50K – $79K | $10K – $100K |
Franchise fee | $60K | $53K |
Royalty rate | 7.0% | Flat fee |
Ad fund rate | 2.0% | Not extracted |
| Performance | ||
Avg gross sales | $2.1MIncl. company outletsNet sales | $487K |
Median gross sales | $2.3MIncl. company outlets | $434K |
Avg owner earnings Metric varies by brand. Check type below | $57K | $157K |
Earnings metric | EBITDA after Franchise-Related Fees ($) | Adjusted EBITDA |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 56 / 100 | 69 / 100 |
SBA charge-off rate | Limited · 12 loans | Under 10 loans (3) |
SBA loans on record | 12 | 3 |
| Scale | ||
Total units | 18 | 399 |
Net change (latest yr) | +7 | +11 |
Signed, not yet open | 11 (0.61 per open outlet) | 234 (0.59 per open outlet) |
Turnover rate | 0.0% | 0.5% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 146 | 19 |
| Contacts | ||
Franchisee phones | 0 | 82 |
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