Bottom line
- Total investment $966K – $1.2M including a $60K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $2.1M/year (median $2.3M). Estimated payback in 19.3 years.
- Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 24 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one HEYDAY unit return on the cash you put in?
Unlevered ROIC · per unit
38%
In Yale's "attractive" band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 HEYDAY units return on equity?
Equity IRR · 5-yr
25.9%
3.16× MOIC
Year-1 DSCR
3.21×
EBITDA ÷ debt service
Equity required
$15.8M
on $29.8M purchase
Total debt
$13.9M
SBA $5.0M + senior + seller note
Overview
About
Heyday operates a retail wellness/beauty franchise concept (likely skin care, cosmetics, or personal care based on name positioning). Franchisees manage day-to-day retail operations including customer service, product inventory, staff management, and point-of-sale transactions while adhering to brand standards and paying 7% weekly revenue royalties.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Heyday presents elevated risk due to going concern status, extreme growth claims that lack credibility at 18-unit scale, razor-thin profitability margins, and absence of audited financial disclosures.
Score breakdown · what drove the 54 / 100 rating
- 01HIGHGoing Concern warning indicates franchisor financial instability despite claimed growth
- 02MINORExtreme unit growth of 700% YoY is unsustainable and suggests either aggressive expansion or data anomaly (18 units total is suspicious baseline)
- 03MINORNet income of only $56,775 on $2.1M revenue (2.7% margin) leaves minimal buffer for 7% royalties, rent, labor, and operating costs
- 04MINORNo Item 19 financial performance representations limits ability to validate franchisor claims independently
- 05MINORFranchise fee of $60,000 combined with total investment of $966K-$1.2M requires significant capital with unproven unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
22 numbers
One-time purchase · CSV download · Validation questions included
FDD download
HEYDAY · FDD (2023) PDF