HeydayFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A HEYDAY franchise requires a total initial investment of $966K – $1.2M, including a $60K franchise fee and an ongoing 7.0% royalty[2]. Per the 2023 FDD, average unit revenue was $2.1M[2]. SBA 7(a) loans show a 0.0% charge-off rate across 12 loans[1]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $966K – $1.2M
- 78th pct Healthcare
- Avg gross sales
- $2.1M
- 41st pct Healthcare
- Royalty
- 7.0%
- 34th pct Healthcare
- Units
- 18
- 39th pct Healthcare
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 12 SBA loans charged off, well below the 16% franchise average.
Bottom line
- Total investment $966K – $1.2M including a $60K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $2.1M/year, with an estimated 5% cash-on-cash return (based on EBITDA).
- Verdict F (Bottom Quintile) with a risk score of 78/100. SBA loan charge-off rate of 0.0% across 12 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Heyday Franchise, LLC
- Parent company
- Heyday Wellness LLC
- Incorporated in
- DE
- HQ
- 251 Little Falls Drive, Wilmington, Delaware 19808
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $8K
- vs $737K prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Overview
About
Heyday operates a retail wellness/beauty franchise concept (likely skin care, cosmetics, or personal care based on name positioning). Franchisees manage day-to-day retail operations including customer service, product inventory, staff management, and point-of-sale transactions while adhering to brand standards and paying 7% weekly revenue royalties.
- CEO
- Andy Taylor
- Headquarters
- DE
- Founded
- 2020
- FDD year
- 2023
- States available
- 7
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $50K | $79K |
| Equipment, build-out, other | $856K | $1.1M |
| Total initial investment | $966K | $1.2M |
Source: HEYDAY 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$339K
16.0% margin
Unlevered ROIC
29%
EBITDA / total invested capital
Payback
3.4 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $966K – $1.2M
- Below avg, review vs category
- Liquid capital req'd
- $50K – $79K
- Near category avg vs category
- Franchise fee
- $60K – $60K
- Near category avg vs category
- Royalty
- 7.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
- Payback period
- 19.3 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $800 |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $2.1M
- Per unit, per year
- Median gross sales
- N/A
- Avg ebitda
- $57K
- Reported as EBITDA in FDD Item 19
- Cash-on-cash
- 5.2%
- Based on EBITDA / investment midpoint
- Item 19 type
- ebitda
- Sample size
- 11 units
- vs category median 12
- Range (low → high)
- $1.4M→$2.9M
- Cohort dispersion (min → max)
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 201 Healthcare brands
vs Healthcare averages
How Heyday Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 7
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 10
- Corporate units in the system
- % franchised
- 44%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Indiana
- Michigan
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $12.5M
- Median loan
- $953K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Heyday's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 5 lenders with concentration factor
- Per-state charge-off rates across 7 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 12 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Heyday presents elevated risk due to going concern status, extreme growth claims that lack credibility at 18-unit scale, razor-thin profitability margins, and absence of audited financial disclosures.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the U.S. Bankruptcy Code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtain
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 78 / 100 rating
- 01HIGHGoing Concern warning indicates franchisor financial instability despite claimed growth
- 02MINORExtreme unit growth of 700% YoY is unsustainable and suggests either aggressive expansion or data anomaly (18 units total is suspicious baseline)
- 03MINORNet income of only $56,775 on $2.1M revenue (2.7% margin) leaves minimal buffer for 7% royalties, rent, labor, and operating costs
- 04MINORNo Item 19 financial performance representations limits ability to validate franchisor claims independently
- 05MINORFranchise fee of $60,000 combined with total investment of $966K-$1.2M requires significant capital with unproven unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 4 |
| Territory type | Area of Protection |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 62 hrs
- On-the-job training
- 84 hrs
- Training location
- On-site and corporate
- POS system
- Boulevard
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Boulevard
Item 20 · call current owners
Franchisee Contacts
22 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
HEYDAY · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a HEYDAY franchise?
The total investment to open a HEYDAY franchise ranges from $966K – $1.2M, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do HEYDAY franchise owners earn?
According to Item 19 of the HEYDAY FDD, the average gross sales per unit is $2.1M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is HEYDAY's franchise failure rate?
Based on SBA 7(a) loan data, HEYDAY has a charge-off rate of 0.0% across 12 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many HEYDAY franchise locations are there?
As of their most recent FDD filing, HEYDAY has 18 total units in the United States, including 0 franchised units and 10 company-owned units. 7 new units were opened in the latest reporting year.
Is HEYDAY a good franchise to buy?
FranchiseVerdict rates HEYDAY as a F-grade franchise with a risk score of 78 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.