FranchiseVerdict
PHENIX SALON SUITES® logo
FV-01940·STRONGExcellent100

Phenix Salon Suites®

Personal Services - Beauty & SalonFranchising since 2010Website
Investment
$721K – $1.4M
91st pct Beauty & Salon
Avg revenue
$487K
26th pct Beauty & Salon
Royalty
Units
399
85th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $721K – $1.4M including a $53K franchise fee.
  • Average unit revenue of $487K/year (median $434K). Estimated payback in 6.8 years.
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 3 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
PHENIX SALON SUITES FRANCHISING, LLC
Parent company
Phenix 1929 Holding LLC
Incorporated in
Colorado
HQ
8488 Rozita Lee Avenue, Bldg. 3, Suite 100, Las Vegas, NV 89113
Auditor
DJJCPA, LLC
Audited financials
Franchisor revenue
$5.3M
vs $5.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one PHENIX SALON SUITES® unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $486,878
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $721K–$1.4M
Working capital
$
FDD reports $10K–$100K

Unlevered ROIC · per unit

10%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$117K
EBITDA margin
23.9%
Total invested
$1.1M
Payback
116 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 PHENIX SALON SUITES® units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.6M

on $8.2M purchase

Total debt

$6.6M

SBA $4.1M + senior + seller note

Overview

About

Franchisees operate salon suite rental spaces, leasing individual studios to independent beauty professionals (hairstylists, estheticians, etc.). Day-to-day responsibilities include tenant acquisition and retention, facility maintenance, utilities management, rent collection, and compliance with salon licensing regulations.

CEO
Brian Kelley
Founded
2010
FDD year
2025
States available
33

Item 7 · what it costs

The Vitals

Total investment
$721K – $1.4M
All-in to open one unit
Liquid capital
$10K – $100K
Cash you must have on hand
Franchise fee
$53K
Royalty
$0.34 per square foot
Ad fund
0.1%
typical 3–5%
Total fee load
0.4%
vs 9–13% typical
Payback period
6.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$487K
Per unit, per year
Median gross sales
$434K
Item 19 type
Gross Revenue and Adjusted EBITDA
Sample size
131 units
vs category median 34 · large
Range (low → high)
$202K$1.3M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank26th
vs Personal Services - Beauty & Salon peers
Investment cost rank91th
Lower investment ranks lower (better)
Royalty rate rank77th
Lower royalty = lower percentile (better)
Unit count rank85th
vs Personal Services - Beauty & Salon peers
Risk score rank30th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
399
Opened
25
Last reporting year
Closed
2
Turnover rate
0.5%
Company-owned
32
Corporate units in the system
% franchised
92%
vs corporate-owned
Net growth (yr3)
+3.1%
Net unit change last year
3-yr CAGR
+14.0%
Compounded over last 3 years
2023
367+11
Franchised units
2024
356
Franchised units
2025
322
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 26 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 26 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
3
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Phenix Salon Suites presents moderate-to-cautionary risk: slow growth trajectory, past employment litigation, undocumented financials, and a capital-intensive model with moderate profit margins.

Score breakdown · what drove the 54 / 100 rating

  1. 01MINORSlow unit growth of only 3.1% YoY suggests market saturation or retention challenges in a 399-unit system
  2. 02HIGH2019 litigation regarding illegal 'no-poach' provisions indicates compliance and legal risk exposure
  3. 03MINORNo Item 19 financial performance representations limits ability to validate the $157,259 average net income claim
  4. 04MINORHigh initial investment range ($721K-$1.42M) against modest average net income ($157K) implies 4.6-9 year payback period
  5. 05MINORFixed royalty structure ($0.34/sq ft) may be unprofitable for smaller locations or during revenue downturns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Colorado

Item 11

Training & Operations

Classroom training
19 hrs
On-the-job training
10 hrs
POS system
Gina’s Platform
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(847) 691-••••
IL
(303) 809-••••
CO
(612) 819-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

PHENIX SALON SUITES® · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above