Phenix Salon Suites® Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Phenix Salon Suites is a franchise that leases private, furnished salon suites to independent beauty professionals such as stylists and estheticians. Franchisees run the facility, earning rent and managing suites rather than providing salon services directly.
FranchiseVerdict summary · 2026
A PHENIX SALON SUITES® franchise requires a total initial investment of $721K – $1.4M, including a $53K franchise fee. Per the 2025 FDD, average unit revenue was $487K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $721K – $1.4M
- 56th pct Personal Care…
- Avg gross sales
- $487K
- 11th pct Personal Care…
- Royalty
- N/A
- Units
- 399
- 54th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $721K – $1.4M including a $53K franchise fee.
- RETURNSAverage unit revenue of $487K/year (median $434K), with an estimated 8% cash-on-cash return (based on Adjusted EBITDA).
- RISKVerdict A (Strongest tier), verdict score 69/100 (higher is better).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- PHENIX SALON SUITES FRANCHISING, LLC
- Parent company
- Phenix 1929 Holding LLC
- CEO title
- President and Chief Executive Officer
- Brian Kelley
- Incorporated in
- CO
- HQ
- 8488 Rozita Lee Avenue, Bldg. 3, Suite 100, Las Vegas, NV 89113
- Auditor
- DJJCPA, LLC
- Audited financials
- Franchisor revenue
- $5.8M
- vs $5.3M prior year
Overview
About
- CEO
- Brian Kelley
- Headquarters
- NV
- Founded
- 2010
- FDD year
- 2025
- States available
- 33
Can you afford it, and what does the money buy?
Entry cost runs 104% above the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $53K | $53K |
| Working capital (3–6 mo) | $10K | $100K |
| Equipment, build-out, other | $659K | $1.3M |
| Total initial investment | $721K | $1.4M |
Source: PHENIX SALON SUITES® 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $721K – $1.4M
- Middle of category vs category
- Liquid capital req'd
- $10K – $100K
- Top 40% of category vs category
- Franchise fee
- $53K – $53K
- Middle of category vs category
- Royalty
- $0.34 per square foot of leased space per month, increasa…
- Ad fund
- National Brand Fee is $0.06 per square foot of leased spa…
- Total fee load
- 0.4%
- vs 9–13% typical
- Payback period
- 12.4 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $200 |
| Transfer fee | $26K |
| Renewal fee | $15K |
| Inventory (initial) | $5K – $20K |
| Total fee load | 0.4% of rev |
A 0.4% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 39% below the personal care & beauty norm.
Source: FDD 2025 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$102K
21.0% margin
Unlevered ROIC
9%
EBITDA / total invested capital
Payback
11.0 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FDD-reported earnings vs. model
The FDD reports $157K as Adjusted EBITDA. Our model estimates $102K SLEBITDA from the same revenue using category-average cost assumptions. These numbers differ because Adjusted EBITDA deducts different expense categories than our model.
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one PHENIX SALON SUITES® unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
9%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 PHENIX SALON SUITES® units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$1.4M
on $6.8M purchase
Total debt
$5.5M
SBA $3.4M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $487K
- Per unit, per year
- Median gross sales
- $434K
- Avg adjusted ebitda
- $157K
- Reported as Adjusted EBITDA in FDD Item 19
- Cash-on-cash
- 8.1%
- Based on Adjusted EBITDA / investment midpoint
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross revenue and ebitda
- Sample size
- 131 outlets
- vs category median 38 · large
- Range (low → high)
- $202K→$1.3M
- Cohort dispersion (min → max)
- Quartile band
- $354K→$618K
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 7 / 10
- vs category median 4 / 10 · above
Compared against 179 Personal Care & Beauty brands
Revenue is only 0.5x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $487K/year in gross sales. Revenue-to-investment ratio: 0.5x.
Fee burden
Total ongoing fee load of 0.4% — below the Personal Care & Beauty average of 7.8%.
Disclosure
Transparency score 7/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 14.0% CAGR over 3 years across 399 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How Phenix Salon Suites® Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 399
- Opened
- 25
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.5%
- Company-owned
- 32
- Corporate units in the system
- % franchised
- 92%
- vs corporate-owned
- Net growth (3-yr)
- +14.0%
- Net unit change over 3 years
- 3-yr CAGR
- +14.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 25
- Closed (3yr)
- 2
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 12
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $2.1M
- Median loan
- $305K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (3 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Phenix Salon Suites presents moderate-to-cautionary risk: slow growth trajectory, past employment litigation, undocumented financials, and a capital-intensive model with moderate profit margins.
Litigation (Item 3)
Washington state AG investigation into no-poach franchise agreement provisions; resolved via Assurance of Discontinuance (AOD) in October 2019 requiring removal of non-solicitation of employees provision nationwide.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DJJCPA, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 69 / 100 verdict
- 01MINORSlow unit growth of only 3.1% YoY suggests market saturation or retention challenges in a 399-unit system
- 02MINOR2019 litigation regarding illegal 'no-poach' provisions indicates compliance and legal risk exposure
- 03MINORHigh initial investment range ($721K-$1.42M) against modest average net income ($157K) implies 4.6-9 year payback period
- 04MINORFixed royalty structure ($0.34/sq ft) may be unprofitable for smaller locations or during revenue downturns
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 0.4% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | El Paso County, CO |
| Jury trial waiver | Yes |
| Governing law | CO |
| Litigation count | 1 |
View Item 3 litigation summary
Washington state AG investigation into no-poach franchise agreement provisions; resolved via Assurance of Discontinuance (AOD) in October 2019 requiring removal of non-solicitation of employees provision nationwide.
Items 10, 11
Training & Operations
- Classroom training
- 19 hrs
- On-the-job training
- 9 hrs
- Training location
- Las Vegas, NV or designated Phenix Salon Suites location (classroom); franchisee's location (OJT)
- Ongoing training
- Required
- Time to open
- 12 mo
- From signing to launch
- Franchisor financing
- Not offered
- Item 10
- POS system
- Gina's Platform
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Gina's Platform
Item 20 · call current owners
Franchisee Contacts
82 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
PHENIX SALON SUITES® · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a PHENIX SALON SUITES® franchise?
The total investment to open a PHENIX SALON SUITES® franchise ranges from $721K – $1.4M, with an initial franchise fee of $53K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do PHENIX SALON SUITES® franchise owners earn?
According to Item 19 of the PHENIX SALON SUITES® FDD, the average gross sales per unit is $487K. The median is $434K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the PHENIX SALON SUITES® FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the PHENIX SALON SUITES® FDD and qualifies whose outlets they describe.
What is PHENIX SALON SUITES®'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for PHENIX SALON SUITES® (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many PHENIX SALON SUITES® franchise locations are there?
As of their most recent FDD filing, PHENIX SALON SUITES® has 399 total units in the United States, including 367 franchised units and 32 company-owned units. 25 new units were opened in the latest reporting year.
Is PHENIX SALON SUITES® a good franchise to buy?
FranchiseVerdict rates PHENIX SALON SUITES® as a A-grade franchise with a verdict score of 69 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent PHENIX SALON SUITES®, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.