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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierHarcourts Real Estate Real Estate 2025 FDD Remove |  CAverage@properties Real Estate 2025 FDD Remove |  BAbove averageKeller Williams Real Estate 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Feb 25, 2025 | FDD issued Apr 11, 2025 | 2025 FDD |
Investment range | $151K – $360K | $64K – $433K | $182K – $336K |
Liquid capital | $50K – $100K | $5K – $90K | $75K – $150K |
Franchise fee | $25K | $35K | $35K |
Royalty rate | 6.0% | 3.0% | 6.0% |
Ad fund rate | 1.0% | 3.0% | 0.0% |
| Performance | |||
Avg gross sales | No Item 19 representation | No Item 19 representation | No Item 19 representation |
Median gross sales | Not disclosed | Not disclosed | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not disclosed | Not disclosed |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | AStrongest tier | CAverage | BAbove average |
Verdict score | 73 / 100 | 44 / 100 | 64 / 100 |
SBA charge-off rate | Not SBA-matched | Not SBA-matched | Limited · 12 loans |
SBA loans on record | N/A | N/A | 12 |
| Scale | |||
Total units | 22 | 44 | 773 |
Net change (latest yr) | -2 | -1 | -4 |
Signed, not yet open | 0 (0.00 per open outlet) | 0 (0.00 per open outlet) | Not extracted |
Turnover rate | 9.1% | 2.3% | 2.4% |
| Contract | |||
Initial term (years) | 5 | 10 | 5 |
Renewal term (years) | 5 | 10 | 10 |
Initial training (hrs) | 39 | 13 | 27 |
| Contacts | |||
Franchisee phones | 17 | 4 | 952 |
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