Harcourts Real Estate Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Harcourts Real Estate is a residential and commercial brokerage franchise offering brand, technology, and agent support. Franchisees run local brokerages, recruiting agents and managing listings, sales, leasing, and property management.
FranchiseVerdict summary · 2026
A Harcourts Real Estate franchise requires a total initial investment of $151K – $360K, including a $25K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $151K – $360K
- 78th pct Real Estate
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 10th pct Real Estate
- Units
- 22
- 21st pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $151K – $360K including a $25K franchise fee, 5.0% ongoing royalty.
- RETURNSFigures from the Consolidated Statements of Operations and Consolidated Balance Sheets of Harcourts Pacific, LLC and Subsidiary (consolidated entity used in Item 21 exhibit), fiscal year ended December 31, 2024 (prior year 2023). Stated in whole US dollars, no scaling. Total Revenues 2024 = $1,937,144, comprising Net Franchise Fees $1,549,660, Technology Revenue $81,794, Marketing Revenue $0, and Other Revenue $305,690. Balance sheet reconciles: total assets $362,000 = total liabilities $112,308 + members' equity $249,692. Auditor's report carries a Qualified Opinion.
- RISKVerdict A (Strongest tier), verdict score 74/100 (higher is better).
- GROWTHSystem growing at 22.2% CAGR over 3 years with 22 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Harcourts Pacific LLC
- Parent company
- Brady-Sanchez-HIL Holdings, LLC
- Predecessor
- Altera Real Estate Operating, LLC
- Prior franchisor entity
- Incorporated in
- CA
- HQ
- 660 Newport Center Dr, Suite 320, Newport Beach, CA 92660
- Auditor
- Mark W. Deazeley, CPA
- Audited financials
- Franchisor revenue
- $1.9M
- vs $1.8M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Benjamin Brady
- Headquarters
- CA
- Founded
- 2010
- FDD year
- 2025
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 20% above the typical real estate franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown8 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $25K | $25K | |
| Office Build Out (Tenant Improvements) | $20K | $110K | |
| Furnishings and Equipment | $40K | $80K | |
| Supplies and Inventory | $5K | $15K | |
| Security Deposits, Licenses and other prepaid expenses | $10K | $20K | |
| Training | — | — | |
| Miscellaneous | $1K | $10K | |
| Additional Funds for 3 months | $50K | $100K | |
| Total initial investment | $151K | $360K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $151K – $360K
- Bottom third — review vs category
- Liquid capital req'd
- $50K – $100K
- Bottom third — review vs category
- Franchise fee
- $25K – $25K
- Top 40% of category vs category
- Royalty
- 5.0%
- tiered · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $3K |
| Transfer fee | $2K |
| Renewal fee | $3K |
| Inventory (initial) | $5K – $15K |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Harcourts Real Estate did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Harcourts Real Estate unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
39%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Figures from the Consolidated Statements of Operations and Consolidated Balance Sheets of Harcourts Pacific, LLC and Subsidiary (consolidated entity used in Item 21 exhibit), fiscal year ended December 31, 2024 (prior year 2023). Stated in whole US dollars, no scaling. Total Revenues 2024 = $1,937,144, comprising Net Franchise Fees $1,549,660, Technology Revenue $81,794, Marketing Revenue $0, and Other Revenue $305,690. Balance sheet reconciles: total assets $362,000 = total liabilities $112,308 + members' equity $249,692. Auditor's report carries a Qualified Opinion.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
5.0% royalty + 1.0% ad fund — lower than the category average.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 22.2% CAGR over 3 years across 22 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate averages
How Harcourts Real Estate Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 22
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 27.3%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +22.2%
- Net unit change over 3 years
- 3-yr CAGR
- +22.2%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 8
- Closed (3yr)
- 0
- Terminated (3yr)
- 6
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 10
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
No litigation disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Mark W. Deazeley, CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | California (Orange County or Los Angeles County) - litigation only, no arbitration |
| Jury trial waiver | Yes |
| Governing law | CA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 9 hrs
- Training location
- Franchisee's office or online
- Ongoing training
- Required
- Field support
- 10 hrs/yr
- On-site visits per year
- Time to open
- 3 mo
- From signing to launch
- Franchisor financing
- Not offered
- Item 10
- POS system
- Harcourts One and Harcourts Cloud
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Harcourts One and Harcourts Cloud
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Harcourts Real Estate · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Harcourts Real Estate franchise?
The total investment to open a Harcourts Real Estate franchise ranges from $151K – $360K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Harcourts Real Estate franchise owners earn?
Harcourts Real Estate does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Harcourts Real Estate FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Harcourts Real Estate FDD and qualifies whose outlets they describe.
What is Harcourts Real Estate's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Harcourts Real Estate (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Harcourts Real Estate franchise locations are there?
As of their most recent FDD filing, Harcourts Real Estate has 22 total units in the United States, including 22 franchised units and 0 company-owned units.
Is Harcourts Real Estate a good franchise to buy?
FranchiseVerdict rates Harcourts Real Estate as a A-grade franchise with a verdict score of 74 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.