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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Owner's Discretionary, P&L Bottom Line). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  AStrongest tierHallmark Homecare Senior Care 2026 FDD Remove |  BAbove averageCaring Senior Service Senior Care 2025 FDD Remove |  AStrongest tier1Heart Caregiver Services Senior Care 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | 2026 FDD | FDD issued May 22, 2025 | 2025 FDD |
Investment range | $110K – $135K | $97K – $149K | $98K – $145K |
Liquid capital | $40K – $55K | $30K – $51K | $35K – $55K |
Franchise fee | $60K | $49K | $55K |
Royalty rate | 6.0% | 5.0% | 5.0% |
Ad fund rate | 1.0% | 2.0% | 2.0% |
| Performance | |||
Avg gross sales | Partial, no system averageOutlets $342K-$2.9M | $953KPer office, not per outlet | $1.0M |
Median gross sales | Not extracted | Not extracted | $557K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Owner's Discretionary | Not classified | P&L Bottom Line |
| Risk | |||
Rating | AStrongest tier | BAbove average | AStrongest tier |
Verdict score | 79 / 100 | 64 / 100 | 71 / 100 |
SBA charge-off rate | 0.0% (n=13) | Under 10 loans (3) | Under 10 loans (1) |
SBA loans on record | 13 | 3 | 1 |
| Scale | |||
Total units | 59 | 62 | 30 |
Net change (latest yr) | +23 | +5 | +6 |
Signed, not yet open | 9 (0.15 per open outlet) | 5 (0.08 per open outlet) | Not extracted |
Turnover rate | 15.3% | 5.3% | 0.0% |
| Contract | |||
Initial term (years) | 10 | 5 | 10 |
Renewal term (years) | 10 | 5 | 5 |
Initial training (hrs) | 74 | 105 | 44 |
| Contacts | |||
Franchisee phones | 41 | 49 | 22 |
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