Hallmark Homecare Franchise Cost, Revenue & Review 2026
- Investment
- $110K – $135K
- Disclosed sales
- partial, no system average
- SBA charge-off
- 0.0%
- on 13 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Hallmark Homecare is a senior care franchise that recruits and places caregivers for in-home, non-medical elder care under a direct-hire model. Franchisees run local agencies, matching caregivers with families and managing client relationships.
FranchiseVerdict summary · 2026
A Hallmark Homecare franchise requires a total initial investment of $110K – $135K, including a $60K franchise fee and an ongoing 6.0% royalty[2]. The 2026 FDD on file does not yield a unit-revenue figure we can publish. SBA 7(a) loans show a 0.0% charge-off rate across 13 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: 2026 filing · Data extracted: · Last cited check: · Staleness risk: low - the current year's filing
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 6 headline figures on this page cite a page of the filing.
Overview
- Investment
- $110K – $135K
- 56th pct Senior Care
- Avg gross sales
- N/A
- Per franchisee, not per outletOutlet subset
- Royalty
- 6.0%
- 54th pct Senior Care
- Units
- 59
- 62nd pct Senior Care
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Senior Care · color = vs category peers
Green = favorable by >10% vs Senior Care median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $110K – $135K including a $60K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 shows individual income statements and KPIs (e.g. Average Revenue/Client/Month, Average Billable Rate/Hour) for 9 named "Represented Franchisees" selected from the top-performing 50th percentile of the system, not a statistical average/median/range across the full franchisee base, so no whole-system avg/median/high/low figures are disclosed.
- RISKVerdict A (Strongest tier), verdict score 79/100 (higher is better). SBA loan charge-off rate of 0.0% across 13 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHPositive: net +23 franchised outlets in the latest year (32 opened, 9 closed); 9 signed but not yet open (Item 20).
- GROWTHSystem growing at 136.0% CAGR over 3 years with 59 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Hallmark Homecare, LLC
- Parent company
- Hallmark Homecare, Inc.
- FDD Item 1, page 8 of the 2026 FDD
- Predecessor
- Hallmark Homecare, Inc.
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Steve Everhart
- CEO experience
- 25 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Nevada
- HQ
- 774 Mays Blvd, Suite 10-297, Incline Village, Nevada 89451
- Auditor
- Edward A. Rose, Jr., CPA, PC
- Audited financials
- Franchisor revenue
- $5.8M
- vs $3.8M prior year
Overview
About
- CEO
- Steve Everhart
- Headquarters
- Nevada
- Founded
- 2011
- FDD year
- 2026
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 11% below the typical senior care franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown9 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee - One Protected Territory | $60K | $60K | |
| Franchise Fee - Two to Five Protected Territories | — | — | |
| Equipment and Supplies | $2K | $4K | |
| Initial Marketing | $3K | $6K | |
| Travel and Living Expenses During Training | $2K | $2K | |
| Miscellaneous Opening Costs | $1K | $2K | |
| Professional Fees | $500 | $3K | |
| Insurance | $3K | $4K | |
| Additional Funds - 3 Months | $40K | $55K | |
| Total initial investment | $110K | $135K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $110K – $135K
- Middle of category vs category
- Liquid capital req'd
- $40K – $55K
- Bottom third — review vs category
- Franchise fee
- $60K – $60K
- Bottom third — review vs category
- Royalty
- 6.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Training fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $0 |
| Total fee load | 7.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Hallmark Homecare is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Hallmark Homecare unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 shows individual income statements and KPIs (e.g. Average Revenue/Client/Month, Average Billable Rate/Hour) for 9 named "Represented Franchisees" selected from the top-performing 50th percentile of the system, not a statistical average/median/range across the full franchisee base, so no whole-system avg/median/high/low figures are disclosed.
Averaged per franchisee, not per outlet - not comparable with per-outlet figures
Reported for a subset of outlets rather than the whole system
- Item 19 type
- gross sales
- Sample size
- 9 franchisees
- vs category median 22 · small
- Range (low → high)
- $342K→$2.9MCited, not corroborated — printed on page 44 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2024
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 79 Senior Care brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% (near the Senior Care median).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System expanding at 136.0% CAGR over 3 years across 59 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Senior Care medians
How Hallmark Homecare Compares
Per franchisee, not per outlet - the category median is per-outlet only, so no comparison is shown
Category median of published Senior Care brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 59
- Opened
- 32
- Last reporting year
- Closed
- 9
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 15.3%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +136.0%
- Net unit change over 3 years
- 3-yr CAGR
- +136.0%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 2
- Franchisor bought back
- Signed, not yet open
- 9
- 0.15 per open outlet · Item 20 Table 5
- Projected new
- 27
- Franchisor's next-year forecast
- Ceased ops
- 11.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
41 current owners across 20 states.
- FL 5
- GA 5
- TX 5
- CA 3
- KY 2
- MI 2
- NC 2
- NY 2
- OH 2
- PA 2
- VA 2
- AL 1
- +8 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 13
- Loan volume
- $1.6M
- Median loan
- $130K
- 50th percentile
- Charge-off rate
- 0.0%
- on 13 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
- Typical loan rate
- 10.4%
- avg rate to borrowers
- Franchised industry avg
- 7.5%
- brand beats franchise avg ↓
- Jobs supported
- 54
- 3.4 per loan
- Lender concentration
- 31%
- top lender's share
Borrower mix: 92% went to startups / new businesses, 8% to established operators
Franchise vs independent — in home health care services, franchised businesses charge off at 7.5% vs 11.5% for independents — franchising is associated with 35% lower SBA default risk in this category.
Top lenders financing Hallmark Homecare franchisees
Showing 3 of 6 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Hallmark Homecare from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 74%
- Avg interest rate
- 10.37%
- Lender concentration
- 30.8%
- Job velocity
- 3.4 per $100K
- NAICS benchmark
- 5.7%
- NAICS 621610
- Jobs supported
- 54
Top SBA lendersTop lender holds 31% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | First Bank of the Lake | 4 | $625K | 0.0% |
| 2 | United Midwest Savings Bank National Association | 3 | $380K | N/A |
| 3 | Northwest Bank | 2 | $155K | N/A |
| 4 | The Huntington National Bank | 2 | $210K | N/A |
| 5 | Readycap Lending, LLC | 1 | $163K | N/A |
| 6 | Union Bank and Trust Company | 1 | $75K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| NENebraska | 3 | 0 | -- |
| VAVirginia | 3 | 0 | -- |
| FLFlorida | 2 | 0 | -- |
| ALAlabama | 1 | 0 | -- |
| AZArizona | 1 | 0 | -- |
| NCNorth Carolina | 1 | 0 | -- |
| OHOhio | 1 | 0 | 0.0% |
| TXTexas | 1 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
With a 0.0% charge-off rate across 13 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Moderate-to-caution risk profile: explosive growth trajectory lacks financial transparency, royalty floor structure penalizes smaller territories, and homecare regulatory complexity creates hidden compliance risks.
Litigation (Item 3)
Subject: the franchisor is a named party (plaintiff).
Franchisor sued a former franchisee (Randmar, LLC) and related parties in Florida (Nov. 2025) for breach of franchise agreement, non-compete/confidentiality violations, tortious interference, and unjust enrichment; resolved Feb. 2026 by a Consent Order and Stipulated Injunction (no adjudication of liability).
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Edward A. Rose, Jr., CPA, PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: No
Score breakdown · what drove the 79 / 100 verdict
- 01MINOR44% YoY unit growth is exceptionally high and may indicate unsustainable expansion, market saturation risk, or inflated recruitment numbers
- 02MINORRoyalty structure has $500/territory minimum floor which could exceed 6% on low-revenue territories, creating profitability squeeze for smaller operators
- 03MEDNo litigation disclosed but homecare franchises face inherent liability exposure (worker safety, client care incidents, wage/hour compliance) — absence of disclosure is itself concerning
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 250,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Nevada |
| Litigation count | 1 |
View Item 3 litigation summary
Franchisor sued a former franchisee (Randmar, LLC) and related parties in Florida (Nov. 2025) for breach of franchise agreement, non-compete/confidentiality violations, tortious interference, and unjust enrichment; resolved Feb. 2026 by a Consent Order and Stipulated Injunction (no adjudication of liability).
Items 10, 11
Training & Operations
- Classroom training
- 31 hrs
- On-the-job training
- 16 hrs
- Training location
- Level 1: remote/self-study; Level 2: in-person, typically Irvine, CA
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- QuickBooks Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks Online
Item 20 · call current owners
Franchisee Contacts
41 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Hallmark Homecare franchise?
The total investment to open a Hallmark Homecare franchise ranges from $110K – $135K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Hallmark Homecare franchise owners earn?
Item 19 of the Hallmark Homecare FDD discloses outlet figures from $342K to $2.9M but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Hallmark Homecare?
Hallmark Homecare is franchised by Hallmark Homecare, LLC. Its parent company is Hallmark Homecare, Inc.. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Hallmark Homecare FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Hallmark Homecare FDD and qualifies whose outlets they describe.
What is Hallmark Homecare's franchise failure rate?
Based on SBA 7(a) loan data, Hallmark Homecare has a charge-off rate of 0.0% across 13 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Hallmark Homecare franchise locations are there?
As of their most recent FDD filing, Hallmark Homecare has 59 total units in the United States, including 59 franchised units and 0 company-owned units. 32 new units were opened in the latest reporting year.
Is Hallmark Homecare a good franchise to buy?
FranchiseVerdict rates Hallmark Homecare as a A-grade franchise with a verdict score of 79 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Hallmark Homecare, you can request corrections or provide updated information.
Other Senior Care franchises
Compare similar franchise opportunities in the Senior Care category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.