Hallmark HomecareFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Hallmark Homecare franchise requires a total initial investment of $110K – $280K, including a $60K franchise fee. Per the 2025 FDD, average unit revenue was $1.3M[2]. SBA 7(a) loans show a 0.0% charge-off rate across 13 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $110K – $280K
- 54th pct Senior Care
- Avg gross sales
- $1.3M
- 46th pct Senior Care
- Royalty
- N/A
- Units
- 36
- 58th pct Senior Care
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Senior Care · color = vs category peers
Green = >15% above Senior Care avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 6.7x in gross revenue, well above the typical 1.5-2.5x range.
Only 0.0% of 13 SBA loans charged off, well below the 16% franchise average.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Franchised units fell from 36 to 2 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $110K – $280K including a $60K franchise fee.
- Average unit revenue of $1.3M/year (median $1.0M), with an estimated 99% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 25/100. SBA loan charge-off rate of 0.0% across 13 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 1000.0% CAGR over 3 years with 36 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Hallmark Homecare, LLC
- Parent company
- Hallmark Homecare, Inc.
- Ultimate parent
- Hallmark Homecare, Inc. (HHI)
- CEO title
- Chief Executive Officer and Managing Member
- Steve Everhart
- CEO experience
- 25 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NV
- HQ
- 774 Mays Blvd, Suite 10-297, Incline Village, Nevada 89451
- Auditor
- Edward A. Rose, Jr., CPA, PC
- Audited financials
- Franchisor revenue
- $4.3M
- vs $3.8M prior year
Overview
About
Hallmark Homecare franchisees operate home care agencies providing non-medical personal assistance, companionship, and activities of daily living (ADL) support to elderly and disabled clients. Day-to-day operations include caregiver recruitment/training, client intake and care planning, scheduling and billing, regulatory compliance (licensing, background checks), and direct client relationship management.
- CEO
- Steve Everhart
- Headquarters
- NV
- Founded
- 2022
- FDD year
- 2025
- States available
- 16
FDD Item 7 · 2025 filing · 9 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee - One Protected Territorynot refundable | $60K | $60K | |
| Franchise Fee - Two to Five Protected Territoriesnot refundable | $100K | $205K | |
| Equipment and Suppliesnot refundable | $2K | $4K | |
| Initial Marketingnot refundable | $3K | $6K | |
| Travel and Living Expenses During Trainingnot refundable | $2K | $2K | |
| Miscellaneous Opening Costsnot refundable | $1K | $2K | |
| Professional Feesnot refundable | $500 | $3K | |
| Insurancenot refundable | $3K | $4K | |
| Additional Funds - 3 Monthsnot refundable | $40K | $55K | |
| Total initial investment | $209K | $339K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$233K
18.0% margin
Unlevered ROIC
96%
EBITDA / total invested capital
Payback
12 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $110K – $280K
- Near category avg vs category
- Liquid capital req'd
- $40K – $55K
- Below avg, review vs category
- Franchise fee
- $60K – $205K
- Below avg, review vs category
- Royalty
- The greater of: (i) 6% of Gross Sales, or (ii) $500 multi…
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
- Payback period
- 1.0 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 6% of Gross Sales or $500 multiplied by number of Protected Territories |
| Marketing / ad fund | 1.0% of gross sales |
| Training fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $0 |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $1.3M
- Per unit, per year
- Median gross sales
- $1.0M
- Avg p&l bottom line
- $193K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 99.1%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Full P&L and KPI for 5 represented franchisees
- Sample size
- 5 units
- vs category median 22 · small
- Range (low → high)
- $510K→$2.8M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 70 Senior Care brands
Revenue is 6.7x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Senior Care averages
How Hallmark Homecare Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 36
- Opened
- 15
- Last reporting year
- Closed
- 4
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 11.1%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +44.0%
- Net unit change last year
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 20
- Franchisor's next-year forecast
- Ceased ops
- 11.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 27 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 13
- Loan volume
- $1.6M
- Median loan
- $130K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Hallmark Homecare's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 6 lenders with concentration factor
- Per-state charge-off rates across 8 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 13 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-caution risk profile: explosive growth trajectory lacks financial transparency, royalty floor structure penalizes smaller territories, and homecare regulatory complexity creates hidden compliance risks.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Edward A. Rose, Jr., CPA, PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 25 / 100 rating
- 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify the $192,788 average net income claim
- 02MINOR44% YoY unit growth is exceptionally high and may indicate unsustainable expansion, market saturation risk, or inflated recruitment numbers
- 03MEDHigh initial investment range ($109.5K–$279.5K) relative to disclosed average net income ($192.8K) creates tight ROI timeline and cash flow vulnerability
- 04MINORRoyalty structure has $500/territory minimum floor which could exceed 6% on low-revenue territories, creating profitability squeeze for smaller operators
- 05HIGHNo litigation disclosed but homecare franchises face inherent liability exposure (worker safety, client care incidents, wage/hour compliance) — absence of disclosure is itself concerning
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip Codes |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 250,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Nevada |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 31 hrs
- On-the-job training
- 16 hrs
- Training location
- On-site and off-site
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- POS system
- QuickBooks Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks Online
Item 20 · call current owners
Franchisee Contacts
56 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Hallmark Homecare · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Hallmark Homecare franchise?
The total investment to open a Hallmark Homecare franchise ranges from $110K – $280K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Hallmark Homecare franchise owners earn?
According to Item 19 of the Hallmark Homecare FDD, the average gross sales per unit is $1.3M. The median is $1.0M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Hallmark Homecare's franchise failure rate?
Based on SBA 7(a) loan data, Hallmark Homecare has a charge-off rate of 0.0% across 13 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Hallmark Homecare franchise locations are there?
As of their most recent FDD filing, Hallmark Homecare has 36 total units in the United States, including 36 franchised units and 0 company-owned units. 15 new units were opened in the latest reporting year.
Is Hallmark Homecare a good franchise to buy?
FranchiseVerdict rates Hallmark Homecare as a A-grade franchise with a risk score of 25 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.