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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Häagen-Dazs logoBAbove average
Häagen-Dazs
Quick-Service Restaurants
2026 FDD
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Kale Me Crazy logoBAbove average
Kale Me Crazy
Quick-Service Restaurants
2022 FDD
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Taco Del Mar logoDBelow average
Taco Del Mar
Quick-Service Restaurants
2025 FDD
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Vitals
FDD filing
FDD issued Mar 13, 2026
FDD issued Jun 6, 2022
FDD issued Oct 7, 2025
Investment range
$213K – $592K
$310K – $493K
$206K – $596K
Liquid capital
$10K – $64K
$15K – $25K
$35K – $40K
Franchise fee
$30K
$40K
$5K
Royalty rate
4.0%
6.0%
6.0%
Ad fund rate
Not extracted
1.0%
2.0%
Performance
Avg gross sales
$721K
$583KOutlet subset
No Item 19 representation
Median gross sales
$631K
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
DBelow average
Verdict score
56 / 100
65 / 100
31 / 100
SBA charge-off rate
16.7% (n=48)
Limited · 11 loans
41.7% (n=99)
SBA loans on record
48
11
99
Scale
Total units
215
24
40
Net change (latest yr)
+8
+2
-6
Signed, not yet open
19 (0.09 per open outlet)
5 (0.21 per open outlet)
1 (0.03 per open outlet)
Turnover rate
3.3%
4.2%
17.5%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
10
Initial training (hrs)
51
120
83
Contacts
Franchisee phones
296
33
4

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